AI-Enabled Marketing Data & Targeting Lead

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 140,000 - 210,000; Full time

Job summary

JPMorgan Chase & Co. in Wilmington seeks a Data Management Lead within the Marketing Execution team to design data strategies that improve audience targeting, measurement, and operational efficiency.

You will implement monitoring and quality checks to detect issues early and promote responsible human-in-the-loop practices for AI-enabled execution. Collaboration across Product and Technology is essential.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Information Systems, or related field.
• Experience in data analytics or customer segmentation with ability to connect analytics outputs to campaign execution outcomes.
• Proficiency with tools such as SQL, Python, Excel, Tableau, Adobe, and Segment, with ability to build repeatable datasets and automation-friendly outputs.
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners.
• Knowledge of digital marketing principles and measurement, with ability to run structured test-and-learn optimization.

Responsibilities

• Develop and implement data management strategies for marketing execution, including AI-assisted data quality monitoring and automated operational reporting to reduce manual effort and improve reliability.
• Leverage data from systems of record to refine targeting and optimize performance, incorporating advanced analytics and machine learning-informed insights where approved.
• Drive adoption of best practices for standardization and reusability of marketing data outputs, including reusable audience frameworks and generative AI-accelerated documentation.
• Manage data initiatives to support message-driven audience targeting with proactive issue detection through alerts and anomaly flags.
• Collaborate with Product and Technology to orchestrate requirements and delivery plans for product development and omnichannel initiatives.

Skills

Data analytics

Customer segmentation

Communication

Requirement translation

Cross-functional teamwork

AI governance

Education

Bachelor’s degree in Data Science, Statistics, Information Systems, or related field

Tools

SQL

Python

Excel

Tableau

Adobe

Segment

Job description

JPMorgan Chase & Co. in Wilmington seeks a Data Management Lead within the Marketing Execution team to design data strategies that improve audience targeting, measurement, and operational efficiency.

You will implement monitoring and quality checks to detect issues early and promote responsible human-in-the-loop practices for AI-enabled execution. Collaboration across Product and Technology is essential.