AI-Driven Social Design Lead for Paid Experiences

Socket.dev; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Forbes Advisor seeks a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click. You’ll design the full experience—from the Meta ad to the landing page and post-click experiences—end-to-end, maintaining one clear action and a credible, mobile-first experience.

You’ll lead with seniority, mentor peers, and collaborate with Paid Social, Growth, Product, Engineering and Data.

Qualifications

• 8+ years in product, digital or experience design, with meaningful work in growth, acquisition or consumer experiences.
• Strong portfolio showing end-to-end digital experiences and excellent visual design, including typography, hierarchy, composition, art direction, mobile design and conversion-focused work.
• Experience designing for paid traffic, with examples of how performance or experimentation changed your design decisions.
• Working knowledge of demand generation and performance marketing, including funnels, CTR, CPL, CPA and creative testing.
• Strong product and interaction design fundamentals, particularly for mobile and conversion-focused experiences.
• A clear view on where AI improves the work and where it doesn’t.
• Confidence presenting work and explaining design decisions to marketing, product, engineering and data partners.

Responsibilities

• Design full experiences from social. Create landing pages, listicles, comparison pages, quizzes, assessments, calculators and partner experiences for people arriving from paid social.
• Concept the creative that leads there. Work with Paid Social and Demand Gen on social creative, bringing genuinely different visual and conceptual routes.
• Connect the ad to the destination. Design the creative and post-click experience as one system, so the promise, message and visual language carry through.
• Work faster with AI. Use AI to explore ideas, prototype experiences and produce creative.
• Design from what you learn. Work with Data and Paid Social to understand how experiences and creative perform, and use those learnings to shape the next iteration.
• Build reusable systems. Create components, page patterns and creative frameworks that make each new experiment faster without lowering quality.
• Raise the design bar. Mentor designers on visual craft, designing for paid traffic and AI-assisted workflows, and help set standards as the team grows.

Skills

Portfolio design

End-to-end design

AI in design

Job description

Forbes Advisor seeks a Design Lead, Social to shape how people discover Forbes Advisor through paid social and what happens after they click. You’ll design the full experience—from the Meta ad to the landing page and post-click experiences—end-to-end, maintaining one clear action and a credible, mobile-first experience.

You’ll lead with seniority, mentor peers, and collaborate with Paid Social, Growth, Product, Engineering and Data.