AI-Driven Social Content Specialist

OpenKrill; United States; Remote; USD 60,000 - 86,000; Full time

Job summary

Study.com is seeking a creative Social Media Content Specialist to grow brand awareness across TikTok, YouTube and Instagram. You will manage content production, collaborate with creators, and turn real-time trends into high-engagement content.

The ideal candidate brings 3+ years managing brand channels, a data-driven mindset, and hands-on experience with AI tools to support ideation, scripting, editing, and analysis.

Qualifications

• 3+ years managing brand social media channels (TikTok, Instagram, YouTube) in a brand, agency, or creator setting.
• Deep, current fluency in TikTok, Instagram, and YouTube — formats, algorithms, trends, and performance analytics.
• A creative and analytical mindset that balances aesthetic storytelling with data-driven decisions to grow reach, impressions, and engagement.
• Hands-on experience with AI social media tools like Claude and ChatGPT — not just familiarity.
• Strong talent- and relationship-coordination skills, and clear written communication with a bias for fast, high-volume execution.
• Hands-on ability to shoot, edit, and produce short-form video with native and mobile tools (CapCut, native platform editors, or AI tooling).

Responsibilities

• Coordinate social media talent across and coach up-and-coming creators, ensuring that talent contracting is optimized across our owned channels according to each channel's strategy and the talent's niche.
• Execute tailored social media strategies for a portfolio of Study.com's owned channels.
• Partner with creators and customers on content strategy, and support them with production where needed — while leaning on their creative strengths in scripting and editing as much as possible.
• Identify influential partners in each vertical and pitch partnerships and custom content series.
• Monitor engagement, analyze performance across all brands, and report out with insights and recommendations.
• Manage social media assets and cross-post to extend reach and ensure Study.com is highly visible for key topics and business categories.
• Spot emerging trends — viral audio, formats, memes — and pitch actionable ideas with a clear hypothesis, running an experimentation backlog to find winning, repeatable formats.
• Run community management on your channels: respond, engage, and build community around the content.
• Create quick-turn content (b-roll, quick edits, photo) for fast turnaround, and draft clear creative briefs with internal and external partners to produce high-quality brand assets.

Skills

Brand social media management

Social media analytics

Creative storytelling

AI tools usage

Communication

Project coordination

Tools

CapCut

Claude

ChatGPT

Job description

Study.com is seeking a creative Social Media Content Specialist to grow brand awareness across TikTok, YouTube and Instagram. You will manage content production, collaborate with creators, and turn real-time trends into high-engagement content.

The ideal candidate brings 3+ years managing brand channels, a data-driven mindset, and hands-on experience with AI tools to support ideation, scripting, editing, and analysis.