AI-Driven SEO & Search Lead

Vagaro; Pleasanton (CA); On-site; USD 140,000 - 174,000; Full time

Benefits offered by this job

Health & Wellness plan

15 days PTO + 10 holidays

TicketsAtWork discounts

Beauty perks $30/month Vagaro services

Food perk $50 monthly + DoorDash

401k with 4% match

On-site gym

Job summary

Vagaro is seeking an SEO & AI Search Lead to own Vagaro's organic search presence and guide strategy across evolving AI search landscapes. This onsite role in Pleasanton, CA sits at the intersection of marketing, content, product, and growth, requiring 5+ years of SaaS/tech SEO expertise and hands-on AI optimization.

You will optimize content for AI-powered surfaces, manage technical foundations, and collaborate across teams to drive growth and visibility.

Qualifications

• 5+ years of SEO experience in SaaS, marketplace, or high-growth tech brands.
• Proven track record of building strategies and driving organic growth.
• Hands-on experience with AI search optimization — AEO, GEO, and/or AIO.
• Strong technical SEO fundamentals: crawl analysis, schema markup, Core Web Vitals, canonicalization.
• Proficiency with tools like Google Search Console, Semrush, Ahrefs, Screaming Frog, and BI tools.
• Strong cross-functional communication with engineering, content, and marketing.

Responsibilities

• Own end-to-end SEO strategy for vagaro.com across B2B and B2C surfaces.
• Lead technical SEO, including crawlability, schema, and site architecture, partnering with engineering.
• Conduct keyword research and competitive analysis for high-value opportunities in beauty, fitness, and wellness.
• Collaborate with content to build topic clusters and brief new content that ranks and converts.
• Support local SEO strategy for Vagaro's marketplace model connecting providers and customers.
• Monitor and report on SEO KPIs to cross-functional stakeholders and executives.
• Drive cross-functional collaboration with paid, product marketing, and brand teams.

Skills

SEO strategy

AI search

Technical SEO

Cross-functional

Google tools

Content collaboration

Tools

Google Search Console

Semrush

Ahrefs

Screaming Frog

BI tools

Job description

Vagaro is seeking an SEO & AI Search Lead to own Vagaro's organic search presence and guide strategy across evolving AI search landscapes. This onsite role in Pleasanton, CA sits at the intersection of marketing, content, product, and growth, requiring 5+ years of SaaS/tech SEO expertise and hands-on AI optimization.

You will optimize content for AI-powered surfaces, manage technical foundations, and collaborate across teams to drive growth and visibility.