AI-Driven Senior Paid Search & Social Lead

Prosites Inc; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

ProSites is seeking a Senior Paid Search Manager to own paid search performance across all verticals, shaping account structure, bid strategy, budgets, and campaign optimization to drive qualified traffic and pipeline.

You will lead paid social within Facebook, Instagram, and LinkedIn, integrating search and social into a single acquisition plan, and applying AI tools and automated bidding to improve results and feed data back into ML loops for smarter decision-making.

Qualifications

• 5+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Hands-on use of AI tools in daily campaign work is required.
• Proficient with automated bidding strategies in Google Ads and Microsoft Advertising.
• Able to track and optimize using GA4 and Google Tag Manager.
• Strong Excel skills and experience with dashboarding tools.

Responsibilities

• Own campaign performance across Google Ads and Microsoft Advertising for all ProSites verticals.
• Build and maintain large keyword lists and negative keyword hygiene.
• Lead AI-assisted ad copy, reporting, and data analysis workflows.
• Oversee automated bidding strategies and ensure correct data feeds into ML loops.
• Manage paid social campaigns within Facebook, Instagram, and LinkedIn as part of integrated strategy.
• Design and run structured tests and provide actionable insights to leadership.

Skills

SEM & PPC management

AI tool usage

Automated bidding

GA4 & GTM tracking

A/B testing

Data analysis & Excel

Cross-functional collaboration

Communication skills

Salesforce experience

Tools

Google Ads

Microsoft Advertising

Facebook Ads Manager

GA4

GTM

Looker

Tableau

DataBox

Salesforce

Job description

ProSites is seeking a Senior Paid Search Manager to own paid search performance across all verticals, shaping account structure, bid strategy, budgets, and campaign optimization to drive qualified traffic and pipeline.

You will lead paid social within Facebook, Instagram, and LinkedIn, integrating search and social into a single acquisition plan, and applying AI tools and automated bidding to improve results and feed data back into ML loops for smarter decision-making.