AI-Driven Product Marketing Manager — Enterprise SaaS

HiveWatch; El Segundo (CA); Hybrid; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health coverage

Equity Incentive Plan

Hybrid work environment

HQ in El Segundo (Main Street)

401(k) with company match

Flexible paid time off

ClassPass credits

Pet insurance discount

Culture of balance and belonging

Job summary

HiveWatch is hiring its first dedicated product marketing hire to bridge product strategy with sales and marketing. You’ll own positioning, messaging, and go-to-market activities, partnering with product, customer success, and sales in a fast-growing, AI-forward environment.

The role emphasizes building scalable marketing processes, and you’ll influence thought leadership and content across channels while enabling sales and ensuring effective launches. Hybrid work with onsite El Segundo, CA.

Qualifications

• 5–7+ years of product marketing experience in B2B SaaS or a hardware/software hybrid.
• Self-motivated and deeply curious: someone who digs into the “why” and treats curiosity as a core habit.
• AI-first: fluent and hands-on with AI tools for drafting copy and analysis.
• Strong writer who moves between sales collateral, web copy, video scripts and longer content.
• Experience owning positioning and messaging in a competitive market; physical security or adjacent enterprise software is a plus.

Responsibilities

• Market and buyer intelligence: become the expert on HiveWatch buyers and buying decisions.
• Competitive positioning: maintain a current view of market and how HiveWatch should be positioned.
• Voice-of-customer and market research: ongoing win/loss, interviews, market sizing.
• Messaging and narrative: craft product positioning for internal and external materials.
• Product launches: plan and lead cross-functional launches for new products and features.
• Go-to-market planning: collaborate on GTM plans for launches and campaigns.
• Sales enablement: equip sales with materials and insights.
• Content and digital properties: own the product narrative across channels.
• AI-enabled scalability: use AI as a core part of marketing work and scale skills.
• Thought leadership: support HiveWatch's product POV through copy and presentations.
• Program effectiveness: evaluate marketing initiatives and suggest changes.

Skills

Product marketing

B2B SaaS

AI tools

Strong writing

Positioning and messaging

Cross-functional collaboration

Independent work

Tools

AI tools

Job description

HiveWatch is hiring its first dedicated product marketing hire to bridge product strategy with sales and marketing. You’ll own positioning, messaging, and go-to-market activities, partnering with product, customer success, and sales in a fast-growing, AI-forward environment.

The role emphasizes building scalable marketing processes, and you’ll influence thought leadership and content across channels while enabling sales and ensuring effective launches. Hybrid work with onsite El Segundo, CA.