Product Marketing Manager

HiveWatch; El Segundo (CA); Hybrid; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health coverage

Equity Incentive Plan

Hybrid work environment

HQ in El Segundo (Main Street)

401(k) with company match

Flexible paid time off

ClassPass credits

Pet insurance discount

Culture of balance and belonging

Job summary

HiveWatch is hiring its first dedicated product marketing hire to bridge product strategy with sales and marketing. You’ll own positioning, messaging, and go-to-market activities, partnering with product, customer success, and sales in a fast-growing, AI-forward environment.

The role emphasizes building scalable marketing processes, and you’ll influence thought leadership and content across channels while enabling sales and ensuring effective launches. Hybrid work with onsite El Segundo, CA.

Qualifications

• 5–7+ years of product marketing experience in B2B SaaS or a hardware/software hybrid.
• Self-motivated and deeply curious: someone who digs into the “why” and treats curiosity as a core habit.
• AI-first: fluent and hands-on with AI tools for drafting copy and analysis.
• Strong writer who moves between sales collateral, web copy, video scripts and longer content.
• Experience owning positioning and messaging in a competitive market; physical security or adjacent enterprise software is a plus.

Responsibilities

• Market and buyer intelligence: become the expert on HiveWatch buyers and buying decisions.
• Competitive positioning: maintain a current view of market and how HiveWatch should be positioned.
• Voice-of-customer and market research: ongoing win/loss, interviews, market sizing.
• Messaging and narrative: craft product positioning for internal and external materials.
• Product launches: plan and lead cross-functional launches for new products and features.
• Go-to-market planning: collaborate on GTM plans for launches and campaigns.
• Sales enablement: equip sales with materials and insights.
• Content and digital properties: own the product narrative across channels.
• AI-enabled scalability: use AI as a core part of marketing work and scale skills.
• Thought leadership: support HiveWatch's product POV through copy and presentations.
• Program effectiveness: evaluate marketing initiatives and suggest changes.

Skills

Product marketing

B2B SaaS

AI tools

Strong writing

Positioning and messaging

Cross-functional collaboration

Independent work

Tools

AI tools

Job description

About Us: HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we're solving for our customers and equally passionate about the company we're building.

About Us: HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we're solving for our customers and equally passionate about the company we're building. HiveWatch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less "noise", we are modernizing what it means for businesses and their employees to truly feel safe.

The Role:

HiveWatch is building the operating layer for enterprise physical security, a platform that unifies fragmented security operation center (SOC) tools and cuts through the noise SOC operators deal with every day. This role is the glue between our product strategy and the tactics that drive results in sales and marketing: positioning, launches, content, and enablement that make the product easy to understand, easy to sell, and easy to adopt. This is HiveWatch's first dedicated product marketing hire. Product marketing has so far lived with the Head of Marketing; this role takes primary ownership of it, working closely with the Head of Marketing, product management, customer success and sales. For the right person, it's a builder role with a potential path to leading product marketing as a function as HiveWatch scales. We're looking for someone who is AI-first in how they work, a kind of operating principle. You'll use AI tools as a default part of your process whether drafting copy, synthesizing market and competitive intelligence, or conducting buyer persona research and analysis. Just as important, you'll build that same fluency across the rest of the marketing team, so your review on outputs is scalable.

What You'll Do:

• Market and buyer intelligence. Become the expert on who buys HiveWatch, how they buy, and what drives their decisions.
• Competitive positioning. Maintain a sharp, current view of the market and competitive landscapes and how HiveWatch should be positioned within them.
• Voice-of-customer and market research. Own an ongoing rhythm of customer and market research (win/loss, customer interviews, market sizing) that feeds positioning, product input, and the rest of go-to-market.
• Messaging and narrative. Partner with product, customer success and sales to craft product positioning and messaging that holds up consistently across internal education, sales conversations, the website, and investor-facing materials.
• Product launches. Plan and lead cross-functional launches for new products and features, building a repeatable process where one doesn't yet exist.
• Go-to-market planning. Together with the digital marketing manager, collaborate and strategize on go-to-market plans for launches and campaigns, for both acquisition (net new) and expansion (customer).
• Sales enablement. Equip the sales team with the materials, insights, and positioning they need to run an effective sales process and close deals.
• Content and digital properties. Own the product narrative wherever it shows up publicly (i.e. website, digital properties, and broader content efforts) not just sales-facing materials.
• AI-enabled scalability. Use AI as a core part of how you and the broader marketing team work and actively build that skill set across the team .
• Thought leadership. Support HiveWatch's product point of view externally through copywriting, speaking pitches, presentation creation, and industry engagement channels.
• Program effectiveness. Evaluate what's working across marketing and enablement efforts and recommend changes.

Required Qualifications:

• 5–7+ years of product marketing experience, ideally in B2B SaaS or a hardware/software hybrid business selling into enterprise buyers.
• Self-motivated and deeply curious: someone who digs into the "why" and treats curiosity as a core habit.
• AI-first: fluent and genuinely hands-on with AI tools for more than drafting copy, ideally with a track record of building that fluency in others.
• A strong writer who moves comfortably between sales collateral, web copy, video scripts and longer-form content.
• Experience owning positioning and messaging in a competitive market; physical security or adjacent enterprise software experience is a plus.
• Comfort building process and infrastructure from scratch, in a role with more ambiguity than structure on day one.
• Experience working directly with sales and customer success teams and building materials that get used.
• Self-motivated and comfortable operating independently.

Additional Info

Base salary range: $150,000 - $160,000

Eligible to participate in HiveWatch Equity Incentive Plan

The final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience, expertise, and other business considerations.

Hybrid: onsite at HiveWatch's El Segundo, CA headquarters Tuesday through Thursday, remote Monday and Friday.

Benefits & Culture

• Comprehensive health coverage: medical, dental, vision, and life insurance
• Cutting-edge work in an emerging field with huge growth potential
• Competitive compensation packages designed to reward top talent
• A modern, newly renovated HQ right on Main Street in El Segundo, CA
• 401(k) with a 4% company match to help you invest in your future
• Flexible paid time off so you can recharge when you need it
• Additional benefits include ClassPass credits and a discount on pet insurance
• A family-friendly, compassionate culture that values balance and belonging
• We encourage you to challenge the status quo, share your perspective, and leave fear at the (access-controlled) door.

OUR EEO STATEMENT

HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.