Product Marketing Manager

HiveWatch; Los Angeles (CA); Hybrid; USD 150,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Flexible PTO

HQ in El Segundo, CA

ClassPass credits

Pet insurance discount

Hybrid work arrangement (El Segundo HQ

Job summary

HiveWatch is building the operating layer for enterprise physical security, unifying SOC tools and cutting through the noise. The product marketing lead will own positioning, messaging, and go-to-market, collaborating with product, sales, and customer success to drive impactful launches and scalable content across channels.

The role includes building a repeatable process for new products, collaborating with the Head of Marketing, and driving a modern, AI-enabled marketing function at HiveWatch

Qualifications

• 5–7+ years of product marketing experience in a B2B SaaS or hardware/software hybrid.
• Self-motivated and deeply curious; treats curiosity as a core habit.
• AI-first: hands-on with AI tools beyond copywriting.
• Strong writing across sales collateral, web copy, video scripts and longer content.
• Experience owning positioning and messaging in competitive markets.
• Ability to build processes and infrastructure from scratch with ambiguity.
• Experience collaborating with sales and customer success teams.

Responsibilities

• Market and buyer intelligence to identify HiveWatch customers and buying behavior.
• Competitive positioning and up-to-date market landscape analysis.
• Voice-of-customer and market research feeding positioning and GTM.
• Messaging and narrative shaping product positioning across materials.
• Plan and lead cross-functional product launches.
• Go-to-market planning with the digital marketing manager for launches and campaigns.
• Sales enablement with materials, insights, and positioning to close deals.
• Own the product narrative across website and broader content.
• AI-enabled scalability: build fluency across the marketing team.
• Support thought leadership through copy, pitches, and presentations.
• Evaluate program effectiveness and recommend improvements.

Skills

Product marketing

AI-first

Strong writing

Market research

Cross-functional collab

Independent self-starter

Job description

HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry. We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions in an industry ripe for modernization. We are passionate about the problems we’re solving for our customers and equally passionate about the company we’re building.

HiveWatch is here to help security teams pivot from chasing threats to preventing them. We protect organizations, people, and property through the intelligent orchestration of physical security programs. With better communication, more insights, and less “noise”, we are modernizing what it means for businesses and their employees to truly feel safe.

The Role:

HiveWatch is building the operating layer for enterprise physical security, a platform that unifies fragmented security operation center (SOC) tools and cuts through the noise SOC operators deal with every day. This role is the glue between our product strategy and the tactics that drive results in sales and marketing: positioning, launches, content, and enablement that make the product easy to understand, easy to sell, and easy to adopt.

This is HiveWatch's first dedicated product marketing hire. Product marketing has so far lived with the Head of Marketing; this role takes primary ownership of it, working closely with the Head of Marketing, product management, customer success and sales. For the right person, it's a builder role with a potential path to leading product marketing as a function as HiveWatch scales.

We're looking for someone who is AI-first in how they work, a kind of operating principle. You'll use AI tools as a default part of your process whether drafting copy, synthesizing market and competitive intelligence, or conducting buyer persona research and analysis. Just as important, you'll build that same fluency across the rest of the marketing team, so your review on outputs is scalable.

What You'll Do:

• Market and buyer intelligence. Become the expert on who buys HiveWatch, how they buy, and what drives their decisions.
• Competitive positioning. Maintain a sharp, current view of the market and competitive landscapes and how HiveWatch should be positioned within them.
• Voice-of-customer and market research. Own an ongoing rhythm of customer and market research (win/loss, customer interviews, market sizing) that feeds positioning, product input, and the rest of go-to-market.
• Messaging and narrative. Partner with product, customer success and sales to craft product positioning and messaging that holds up consistently across internal education, sales conversations, the website, and investor-facing materials.
• Product launches. Plan and lead cross-functional launches for new products and features, building a repeatable process where one doesn't yet exist.
• Go-to-market planning. Together with the digital marketing manager, collaborate and strategize on go-to-market plans for launches and campaigns, for both acquisition (net new) and expansion (customer).
• Sales enablement. Equip the sales team with the materials, insights, and positioning they need to run an effective sales process and close deals.
• Content and digital properties. Own the product narrative wherever it shows up publicly (i.e. website, digital properties, and broader content efforts) not just sales-facing materials.
• AI-enabled scalability. Use AI as a core part of how you and the broader marketing team work and actively build that skill set across the team .
• Thought leadership. Support HiveWatch's product point of view externally through copywriting, speaking pitches, presentation creation, and industry engagement channels.
• Program effectiveness. Evaluate what's working across marketing and enablement efforts and recommend changes.

Required Qualifications:

• 5–7+ years of product marketing experience, ideally in B2B SaaS or a hardware/software hybrid business selling into enterprise buyers.
• Self-motivated and deeply curious: someone who digs into the 'why' and treats curiosity as a core habit.
• AI-first: fluent and genuinely hands-on with AI tools for more than drafting copy, ideally with a track record of building that fluency in others.
• A strong writer who moves comfortably between sales collateral, web copy, video scripts and longer-form content.
• Experience owning positioning and messaging in a competitive market; physical security or adjacent enterprise software experience is a plus.
• Comfort building process and infrastructure from scratch, in a role with more ambiguity than structure on day one.
• Experience working directly with sales and customer success teams and building materials that get used.
• Self-motivated and comfortable operating independently.

ADDITIONAL INFO

Base salary range: $150,000 - $160,000

Eligible to participate in HiveWatch Equity Incentive Plan

The final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience, expertise, and other business considerations.

Hybrid: onsite at HiveWatch's El Segundo, CA headquarters Tuesday through Thursday, remote Monday and Friday.

BENEFITS & CULTURE

At HiveWatch, we're passionate about taking care of our people — and it shows in the benefits we offer. Our team enjoys:

• Comprehensive health coverage: medical, dental, vision, and life insurance
• Cutting-edge work in an emerging field with huge growth potential
• Competitive compensation packages designed to reward top talent
• A modern, newly renovated HQ right on Main Street in El Segundo, CA
• 401(k) with a 4% company match to help you invest in your future
• Flexible paid time off so you can recharge when you need it
• Additional benefits include ClassPass credits and a discount on pet insurance
• A family-friendly, compassionate culture that values balance and belonging
• We encourage you to challenge the status quo, share your perspective, and leave fear at the (access-controlled) door.

OUR EEO STATEMENT

HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.

Benefits & Culture:

At HiveWatch, we’re passionate about taking care of our people — and it shows in the benefits we offer. Our team enjoys:

• Comprehensive health coverage: medical, dental, vision, and life insurance
• Cutting-edge work in an emerging field with huge growth potential
• Competitive compensation packages designed to reward top talent
• A modern, newly renovated HQ right on Main Street in El Segundo, CA
• 401(k) with a 4% company match to help you invest in your future
• Flexible paid time off so you can recharge when you need it
• A family-friendly, compassionate culture that values balance and belonging

We encourage you to challenge the status quo, share your perspective, and leave fear at the (access-controlled) door.

Our EEO Statement:

HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.