AI-Driven Performance Marketing Specialist II

Belron

Columbus (OH)

On-site

USD 80,000 - 110,000

Full time

6 days ago

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Job summary

Safelite Group, Inc. in Columbus, OH is seeking a Performance Marketing Specialist II to optimize digital acquisition channels including paid search, SEO, AEO, affiliate marketing, and AI-powered discovery experiences.

You will work with marketing, analytics, product and agencies to test initiatives, translate insights into actions, and advance Safelite's AI-driven strategies. The role emphasizes agentic engine optimization, LLM strategy, and staying current on AI search trends to drive channel

Qualifications

Bachelor's Degree in marketing, communications or business required.
Strong analytics and ability to translate data into actionable insights.
Experience with SEO, AEO and LLMs preferred but not required.]
Experience managing local listings (Google Business Profiles, Yext) preferred.
Intermediate HTML knowledge for landing page optimization and A/B testing preferred.

Responsibilities

Create, edit, and refine agentic content workflows, prompts, and AI outputs while ensuring brand and compliance alignment.
Develop reporting frameworks and track metrics for AEO and AI-driven discovery initiatives.
Monitor AI search platforms and industry trends to inform channel planning and optimization recommendations.
Execute paid search, SEO and affiliate initiatives aligned with business objectives and growth priorities.
Collaborate across teams to ensure successful execution of organic tactics and local presence optimization.
Evaluate affiliate opportunities and contribute to growth through testing and content opportunities.
Perform other duties as assigned and ensure adherence to policies.