Performance Marketing & AI Discovery Specialist II

Safelite Group; Columbus (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

Safelite Group is seeking a Performance Marketing Specialist II to drive the optimization of our AI-driven discovery experiences, AEO strategies, and paid/organic channel performance from Columbus, OH.

You will own content workflows, run analytics, and collaborate with marketing, analytics, and product teams to grow customer acquisition through SEO, paid search, and affiliate efforts. Strong knowledge of AEO, LLMs, and local listings is required; HTML basics and testing experience are preferred.

Qualifications

• Bachelor's Degree Preferably in marketing, communications or business.
• 4-6 years Relevant Experience.
• Required Knowledge in SEO, AEO + LLMs.
• Required Experience managing local listings in Google Business Profiles, Yext or a related platform.
• Preferred Basic to intermediate HTML coding experience, with familiarity in landing page optimization and A/B testing methodologies.
• Preferred Affiliate program involvement.

Responsibilities

• Create, edit, and refine agentic content workflows, prompts, knowledge assets, and AI-generated outputs to improve visibility and align with brand standards.
• Develop reporting frameworks, and track success metrics for AEO, LLM visibility, and AI-driven discovery initiatives translating results into actionable recommendations.
• Monitor emerging AI search platforms, answer engines, LLM technologies and industry trends to identify opportunities, risks and optimization recommendations.
• Share insights with internal stakeholders to support future channel planning and innovation efforts.
• Conduct content audits and gap analyses to identify opportunities to improve entity recognition, topical authority, answerability, and content performance across search and AI ecosystems.
• Partner with the Performance Marketing Manager to execute paid search, SEO and affiliate initiatives aligned to business objectives and growth priorities.
• Coordinate with cross-functional teams to ensure the successful execution of organic tactics and local presence optimization.
• Evaluate Affiliate partner opportunities and recommend affiliate expansion opportunities through testing, including partner acquisition, ad creative/media type, payout structures, and content opportunities.

Skills

SEO

AEO

LLMs

Affiliate Marketing

Local Listings

HTML/CSS

A/B Testing

Google Analytics

SA360

Education

Bachelor's degree in marketing/communications/business

Tools

Google Analytics

SA360

Google Business Profiles

Yext

Job description

Safelite Group is seeking a Performance Marketing Specialist II to drive the optimization of our AI-driven discovery experiences, AEO strategies, and paid/organic channel performance from Columbus, OH.

You will own content workflows, run analytics, and collaborate with marketing, analytics, and product teams to grow customer acquisition through SEO, paid search, and affiliate efforts. Strong knowledge of AEO, LLMs, and local listings is required; HTML basics and testing experience are preferred.