AI-Driven Patient Education Content Strategist

WebMD LLC; Newark (NJ); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Life and Disability Insurance

Employee Assistance Program (EAP)

Commuter/Transit Benefits

Job summary

WebMD LLC Ignite is seeking a Content Strategist to guide the strategic vision for patient education assets across products and platforms, ensuring engaging, discoverable content aligned with clinical workflows. You will lead AI-enabled content orchestration, governance, and editorial direction, partnering with UX and Product teams to deliver 'born digital' content integrated into EMR workflows.

This role emphasizes accessibility, health literacy, and scalable content strategies to improve

Qualifications

• Bachelor’s degree in Communications, Journalism, Public Health, Health Education, or related field.
• 5+ years in content strategy or patient education in healthcare/B2C.
• Experience with healthIT or digital health ecosystems.

Responsibilities

• Guide strategic vision for patient education assets across products.
• Ensure content is engaging, discoverable, and AI-ready.
• Collaborate on AI-enabled content orchestration and governance.
• Partner with UX and Product to ensure content is born digital.

Skills

User-centricity

Agility

Communication

AI orchestration

Education

Bachelor’s degree

Master’s preferred

Tools

CMS tools

Analytics tools

CRM tools

Job description

WebMD LLC Ignite is seeking a Content Strategist to guide the strategic vision for patient education assets across products and platforms, ensuring engaging, discoverable content aligned with clinical workflows. You will lead AI-enabled content orchestration, governance, and editorial direction, partnering with UX and Product teams to deliver 'born digital' content integrated into EMR workflows.

This role emphasizes accessibility, health literacy, and scalable content strategies to improve