Sr. Content Strategist, Patient Education

Hard Problems; Town of Newark (WI); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

WebMD Ignite seeks a Senior Content Strategist to define the strategic vision for patient education assets across products and platforms, ensuring engaging, discoverable content optimized for consumer journeys.

You will collaborate with editorial, product, technical, and clinical teams, applying agentic AI and governance to support AI-driven content workflows, EMR integrations, and clinical decision support.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Health, Health Education, or related field (Master's preferred).
• At least five years of experience in content strategy or patient education, B2C health focus preferred.
• Familiarity with patient education content strategy principles and AI methodologies.

Responsibilities

• Define content themes and priorities aligned with consumer health trends and client needs for engagement and education.
• Leverage agentic AI for governance, auditing, and asset mapping across internal and external use cases.
• Collaborate with UX and Product Managers to ensure content fits modern app layouts and clinical workflows from the outset.
• Align content and metadata models to be FHIR-ready for EMR data exchange with Content Integration and Knowledge Engineering.
• Lead training for team members and freelancers to incorporate AI agents into content strategies and workflows.

Skills

Content strategy

AI methodologies

Editorial

Project management

Client management

Education

Bachelor's degree

Master's preferred

Tools

Content Management System

Analytics tools

Job description

WebMD is a leading digital health company whose mission is to provide consumers, patients, and healthcare professionals with trusted, accessible health information and tools. Through its WebMD Ignite division, the company develops patient education content, clinical decision support, and digital health solutions that serve health systems, payers, and providers at scale. WebMD reaches millions of people across its platforms and is actively integrating AI-enabled technologies into its content and product ecosystems.

The role

This Senior Content Strategist position sits within WebMD Ignite and is focused on guiding the strategic vision for patient education assets across multiple products and solutions. The role exists to ensure that health education content is engaging, discoverable, and optimized for consumer and patient journeys across applications and platforms, while integrating seamlessly into clinical workflows. You would collaborate on AI-enabled content orchestration and governance, ensuring content is optimized for generative and agentic technologies. The position works across editorial, product, technical, and clinical teams, partnering closely with UX, Product Managers, Knowledge Engineering, Search, and Content Integration functions.

What you would do

You would define content themes and project priorities that align with consumer health trends, clinical health trends, and client needs for consumer engagement and patient education. You would utilize agentic AI for automated governance, auditing activities, and programmatic asset mapping for both internal and external use cases, and leverage AI for automated clinical auditing and drift detection to flag outdated content when medical guidelines evolve.

You would engage with clients and prospects to understand their needs and translate them into editorial solutions that support self-serve use cases and EMR integrations. You would partner with UX and Product Managers to ensure content is designed to work within modern application layouts, mobile interfaces, and clinical workflows from the outset.

On the interoperability side, you would partner with Content Integration and Knowledge Engineering to align content and metadata models so the library is FHIR-ready for EMR data exchange. You would work with technical teams on AI-driven clinical decision support that merges encounter data with ambient AI transcripts to improve real-time content recommendations for clinicians. You would also work with Knowledge Engineering and Search teams to identify intent gaps in consumer and patient libraries and develop content that answers the questions people are actually asking online.

You would lead training and enablement for team members and freelancers to incorporate AI agents and automations into content strategy and development, and partner with Product and Tech on user acceptance testing and training for AI-driven products. You would manage the intake and prioritization process for new content and asset requests, using data to prioritize high-impact projects. You would continuously collaborate on refining content and asset production workflows to reduce time-to-market through AI-assisted automation of clinical and content tasks.

You would also collaborate on the full content lifecycle, from research and intake to production, and contribute to AI-assisted workflows including metadata management and summarization within the content management system.

What they are looking for

You would need a Bachelor's degree in Communications, Journalism, Public Health, Health Education, or a related field, with a Master's level qualification preferred. You would need at least five years of experience in content strategy or patient education, specifically focused on B2C health or wellness products, or with a proven track record in the healthcare or Health IT sectors.

Familiarity with patient education content strategy principles is required, along with the ability to align assets for consumers, providers, payers, and health IT users. On the technical side, you would need an understanding of AI methodologies including prompt engineering, RAG-optimized response systems, and working with agentic AI. Proficiency in content management, project management, and client management tools is expected, as is the ability to interpret client, clinical, and consumer behavior data using a variety of analytic tools.

Core competencies include a passion for improving user journeys with content combined with the ability to redesign traditional workflows around AI-enabled governance. You would need the agility to pivot strategy based on digital performance data and changing market demands. Strong communication skills are essential, particularly the ability to translate complex clinical concepts for a general audience while maintaining a collaborative approach with clinical, editorial, and technical subject matter experts.

Working arrangements

The listing does not specify a location, remote, hybrid, or on-site arrangement, or travel requirements.

Pay and benefits

The salary range for this position is $80,000 to $105,000. The role is also eligible for a discretionary company bonus based on business results. Within the first 12 months of employment, you would be eligible for health insurance covering medical, dental, and vision, paid time off including vacation, sick leave, and flexible holiday days, a 401(k) retirement plan with employer matching, life and disability insurance, an Employee Assistance Program, and commuter or transit benefits where applicable. Eligibility for specific benefits may vary based on job classification, schedule, work location, and length of employment.