AI-Driven Media Strategy Lead

Apple, Inc.; Sunnyvale (CA); Vor Ort; USD 150.000 - 226.000; Vollzeit

Benefits dieser Stelle

Comprehensive medical and dental

Retirement benefits

Discounted products and free services

Education-related to career at Apple

Zusammenfassung

Apple Inc. is seeking an AI Media Strategist in Sunnyvale, CA. You will own how paid media strategy evolves in response to AI, shaping touchpoints, conversion funnels, and message sequencing in a post-traditional-search landscape.

Lead with cross-functional teams and agencies to drive strategy and execution. You will translate fast-moving AI developments into actionable briefs, guide the use of AI-enabled media tools, and ensure compliance with Apple’s privacy and procurement requirements while

Qualifikationen

• 7+ years in media strategy or planning.
• Experience integrating AI-enabled media tools into marketing programs.
• Familiarity with AI visibility and brand monitoring tools and analytics platforms like Adobe Analytics.

Aufgaben

• Track and synthesize AI developments affecting the media landscape and translate them into actionable media strategy.
• Redefine the AI-driven consumer journey by mapping new touch points, conversion funnels, and message sequencing.
• Develop a strategic playbook for AI Overviews (AIOs) with a practical roadmap for learning and adaptation.
• Lead the evaluation, integration, and global rollout of AI-enabled media tools and capabilities with regional teams for local adoption.
• Collaborate with internal teams managing DCO, comms planning, and brand & content strategy to inform briefs and ensure AI-driven media scales.
• Represent the media team in developing and evaluating new tools, linking AI strategy with traditional media management.
• Partner with agencies to design measurement studies and translate results into insights for leadership audiences.
• Own compliance, legal, and privacy reviews for new vendor-side AI and media platforms.

Kenntnisse

Media strategy

AI-enabled tools integration

Analytics

Tools

Profound

Bluefish

Evertune

Adobe Analytics

Jobbeschreibung

Apple Inc. is seeking an AI Media Strategist in Sunnyvale, CA. You will own how paid media strategy evolves in response to AI, shaping touchpoints, conversion funnels, and message sequencing in a post-traditional-search landscape.

Lead with cross-functional teams and agencies to drive strategy and execution. You will translate fast-moving AI developments into actionable briefs, guide the use of AI-enabled media tools, and ensure compliance with Apple’s privacy and procurement requirements while