AI-Driven MarTech Strategy Leader

Accenture; Seattle (WA); Hybrid; USD 80,000 - 180,000; Full time

Job summary

Accenture Song is seeking a Senior Consultant to reimagine marketing technology stacks and AI-native strategies for enterprise clients. You will guide engagements across strategy, architecture, and implementation while collaborating with marketing, data, and IT teams in a fast-moving, AI-first environment.

The role involves designing AI-enabled marketing ecosystems, evaluating platforms, and translating business goals into concrete roadmaps.

Qualifications

• 4+ years in marketing technology, digital strategy, or management consulting.
• Hands-on experience with AI/ML applications in marketing (generative AI, predictive analytics, etc.).
• Familiarity with major MarTech platforms and how AI capabilities are embedded within them.
• Strong analytical and business case development skills with ROI focus.
• Excellent client-facing communication skills, with senior-level presentation experience.
• Curiosity about emerging AI tools and translating tech into client value.

Responsibilities

• Lead client engagements to assess and reimagine martech stacks for AI-driven transformation.
• Design AI-native marketing architectures integrating generative AI and automation.
• Advise on build-vs-buy decisions across AI/martech platforms.
• Translate business goals into technology roadmaps, governance, and plans.
• Collaborate with marketing, data, and IT teams to drive adoption and measure ROI.

Skills

MarTech design

AI in marketing

Digital strategy

Consulting experience

ROI analysis

Executive communication

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

HubSpot

Segment

Braze

Job description

Accenture Song is seeking a Senior Consultant to reimagine marketing technology stacks and AI-native strategies for enterprise clients. You will guide engagements across strategy, architecture, and implementation while collaborating with marketing, data, and IT teams in a fast-moving, AI-first environment.

The role involves designing AI-enabled marketing ecosystems, evaluating platforms, and translating business goals into concrete roadmaps.