AI-Driven Marketo & Salesforce Platform Engineer (Remote)

Avalara, Inc.; Oregon; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Avalara, Inc. is seeking a Marketing Automation Architect to own the Marketo Engage platform, ensuring data integrity and trustworthy Salesforce integration for the revenue team.

You’ll design and refine program-shell templates, automate intake-to-build workflows with Workfront/Fusion, monitor for sync errors, and draft QA checklists and RCA reports using AI-assisted tools. Day‑to‑day, you’ll work inside Marketo, Salesforce, and BI environments like Snowflake to keep planning, execution, and

Qualifications

• 6–8+ years hands-on Marketo Engage administration and program architecture (channels/statuses, shells, QA).
• Bachelor's degree in Computer Science, Engineering, Information Management, or related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
• Strong Salesforce-Marketo integration experience (field mapping, MSI/Sales Connect, error triage).
• Proven Workfront/Fusion or equivalent intake→automation implementation experience.
• Data governance: dedupe, normalization, segmentation, scoring, consent/subscription management.
• Deliverability know-how (IP/domain practices, monitoring, remediation).
• Marketo Certified Expert (MCE).
• API/webhooks familiarity; database management practices, audits and reporting alignment.
• Exposure to UTM strategy, taxonomy management, and analytics alignment.
• Experience migrating from Eloqua or similar MAPs a plus.
• Years of hands-on experience applying AI tools to platform monitoring, documentation, or workflow automation.
• Proven track record of supporting and enabling AI assisted workflows for content generation/asset creation flows.

Responsibilities

• Design and maintain program-shell blueprints, tags, and status taxonomies; publish and evolve standards.
• Own Marketo admin: users/roles, partitions, workspaces, foldering, asset and snippet libraries.
• Integrate with Workfront/Fusion to automate intake→build workflows; measure build time and error rates.
• Maintain SFDC sync mapping, MSI setup, and error handling; resolve schema changes and field drift fast.
• Define reporting fields/UTM conventions to link planning→execution→attribution; partner on Snowflake/BI.
• Monitor platform health; lead RCAs and preventive fixes for sync, send, and data-quality incidents.
• Create and maintain playbooks: campaign QA, go-live checklists, deliverability/IP warming, and rollback.

Skills

Marketo Engage administration

Salesforce integration

AI-driven automation

Data hygiene

Program architecture

Deliverability knowledge

Education

Marketo Certified Expert (MCE)

Bachelor's degree in CS/Engineering/Information Management or related field

Tools

Salesforce

Snowflake

Workfront

Fusion

Job description

Avalara, Inc. is seeking a Marketing Automation Architect to own the Marketo Engage platform, ensuring data integrity and trustworthy Salesforce integration for the revenue team.

You’ll design and refine program-shell templates, automate intake-to-build workflows with Workfront/Fusion, monitor for sync errors, and draft QA checklists and RCA reports using AI-assisted tools. Day‑to‑day, you’ll work inside Marketo, Salesforce, and BI environments like Snowflake to keep planning, execution, and