AI-Driven Marketing Ops Lead

Autodesk, Inc.; Atlanta (GA); On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk, Inc. is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction marketing portfolio.

You will build scalable operating models, define measurement and attribution frameworks, and drive pipeline contribution in partnership with Sales. This role demands turning strategy into repeatable, AI-enabled processes in a fast-growing environment.

Qualifications

• 5–8 years in marketing operations or marketing technology within a B2B environment.
• Hands-on Salesforce experience and focus on data integrity and reporting.
• Experience designing lead capture, routing, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy into scalable operating models and measurable outcomes.
• Strong analytical and problem-solving skills with cross-functional collaboration.

Responsibilities

• Serve as the primary marketing operations owner for the portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making with governance alignment.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards.
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks for data integrity and seamless Sales handoff.
• Develop and maintain reporting frameworks and dashboards showing campaign performance, experiments, lifecycle conversion, pipeline impact, and ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards for consistency and visibility across initiatives.
• Enable rapid experimentation with governance, privacy, brand standards, and platform integrity.
• Identify operational gaps and proactively propose scalable solutions.

Skills

CRM marketing ecosystems

Salesforce experience

Lead routing & scoring

Tools

Marketo

Airtable

Job description

Autodesk, Inc. is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction marketing portfolio.

You will build scalable operating models, define measurement and attribution frameworks, and drive pipeline contribution in partnership with Sales. This role demands turning strategy into repeatable, AI-enabled processes in a fast-growing environment.