Marketing Operations Manager

Autodesk, Inc.; Atlanta (GA); On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk, Inc. is seeking a Marketing Operations Manager to lead the operational backbone of the Informed Design & Industrialized Construction marketing portfolio.

You will build scalable operating models, define measurement and attribution frameworks, and drive pipeline contribution in partnership with Sales. This role demands turning strategy into repeatable, AI-enabled processes in a fast-growing environment.

Qualifications

• 5–8 years in marketing operations or marketing technology within a B2B environment.
• Hands-on Salesforce experience and focus on data integrity and reporting.
• Experience designing lead capture, routing, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy into scalable operating models and measurable outcomes.
• Strong analytical and problem-solving skills with cross-functional collaboration.

Responsibilities

• Serve as the primary marketing operations owner for the portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making with governance alignment.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards.
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks for data integrity and seamless Sales handoff.
• Develop and maintain reporting frameworks and dashboards showing campaign performance, experiments, lifecycle conversion, pipeline impact, and ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards for consistency and visibility across initiatives.
• Enable rapid experimentation with governance, privacy, brand standards, and platform integrity.
• Identify operational gaps and proactively propose scalable solutions.

Skills

CRM marketing ecosystems

Salesforce experience

Lead routing & scoring

Tools

Marketo

Airtable

Job description

Job Requisition ID # 26WD101044

Position Overview

We’re looking for a Marketing Operations Manager to serve as the operational lead for the Informed Design & Industrialized Construction Marketing portfolio. This role will report directly to the Director of Marketing and sits within an incubation environment. It is responsible for building, scaling, and operationalizing marketing programs for a growing and evolving business area. In this capacity, you’ll establish the systems, processes, and insights that enable the team to test, learn, and scale effectively—while maintaining strong operational discipline, data integrity, and alignment with centralized standards. This is a hands‑on role for someone who thrives in ambiguity and enjoys building from the ground up. Success in this role means translating marketing strategy into scalable operating models, establishing reliable measurement and attribution frameworks, and driving measurable pipeline contribution in close partnership with Sales. Over time, you will help create the clarity, structure, and visibility required to move from experimentation to repeatable growth. This is an opportunity to shape the operational backbone of a high‑growth marketing portfolio within an emerging category. You’ll help define how we scale intelligently, measure what matters, and build a modern, AI‑enabled marketing engine from the ground up.

Responsibilities

• Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment
• Identify and implement AI‑enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision‑making while ensuring responsible AI usage and governance alignment
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards
• Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff
• Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI
• Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives
• Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity
• Identify operational gaps and proactively recommend scalable solutions

Minimum Qualifications

• 5–8 years of experience in marketing operations or marketing technology within a B2B environment
• Strong working knowledge of CRM‑based marketing ecosystems, including hands‑on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting
• Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes
• Demonstrated ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes
• Strong analytical and problem‑solving skills, with the ability to interpret performance signals and drive continuous improvement
• Experience collaborating closely with Sales, RevOps, and centralized operations teams in a B2B go‑to‑market environment
• Strong communication and documentation skills; able to enable cross‑functional partners to adopt new processes and ways of working
• Comfortable operating independently in ambiguous, fast‑evolving environments and influencing without direct authority

Preferred Qualifications

• Experience supporting marketing efforts tied to new products, emerging business areas, or incubation‑stage initiatives
• Hands‑on experience with marketing automation platforms such as Marketo and project management tools such as Airtable
• Experience applying AI within marketing operations beyond basic productivity use cases
• Familiarity with data governance, privacy standards, and responsible AI practices in a marketing context
• Experience working within matrixed or globally distributed teams
• Exposure to the AECO, construction, manufacturing, or industrial technology space

Learn More About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world. When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

• From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
• Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $76,000 and $135,520. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In‑Person Onboarding and Identity Verification

This role may require in‑person onboarding and/or in‑person ID verification. Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).