AI-Driven Marketing Ops Analyst & Workflow Builder

Acxiom; Carson City (NV); Remote; USD 110,000 - 150,000; Full time

Job summary

Acxiom is seeking a seasoned Business Analyst to work with the Marketing Operations team on a groundbreaking AI-powered tool for marketing campaign intake, requirements, and execution workflows.

The role acts as the bridge between business stakeholders and tech teams, translating needs into actionable requirements, driving agile delivery, and ensuring quality through UAT and change management support.

Qualifications

• 6–9 years of BA/PM experience in financial services or similar regulated industry.
• Experience in marketing operations or campaign management with MarTech tools (e.g., Aprimo).
• Experience with workflow tool implementations or digital product builds.
• Proven track record writing high-quality user stories, acceptance criteria, and functional requirements in Agile/Scrum.
• Experience contributing to AI-powered, agentic, or conversational tools.
• Experience defining problems where no playbooks exist.

Responsibilities

• Own end-to-end coordination of requirement packages to Technology, ensuring completeness and traceability.
• Draft detailed technical requirements, user stories, and acceptance criteria for workstreams.
• Translate marketing needs into unambiguous specifications for developers.
• Proactively surface gaps and edge cases with stakeholders.

Skills

Analytical rigor

Stakeholder collaboration

Independent working style

First-principles thinking

AI aptitude

Ambiguity tolerance

Collaboration & diplomacy

Attention to detail

Education

Bachelor's degree

Master's degree preferred

Agile/BA certifications a plus

Tools

Jira

Confluence

Excel

PowerPoint

SharePoint

Visio

Job description

Acxiom is seeking a seasoned Business Analyst to work with the Marketing Operations team on a groundbreaking AI-powered tool for marketing campaign intake, requirements, and execution workflows.

The role acts as the bridge between business stakeholders and tech teams, translating needs into actionable requirements, driving agile delivery, and ensuring quality through UAT and change management support.