AI-Driven Marketing Operations Lead

Autodesk; United States; On-site; USD 76,000 - 136,000; Full time

Job summary

Autodesk is seeking a Marketing Operations Manager to lead and scale the Informed Design & Industrialized Construction Marketing portfolio. You will build scalable operating models, define measurement frameworks, and partner with Sales to drive pipeline growth.

You’ll establish AI-enabled automation, governance, and data integrity across campaigns while translating strategy into repeatable processes in a fast-growing, AI-enabled marketing engine.

Qualifications

• 5–8 years of marketing ops or marketing tech in a B2B environment.
• Hands-on Salesforce CRM experience with reliable lead flow, data integrity, and reporting.
• Experience designing or maintaining lead capture, routing, lifecycle stages, and Sales handoff processes.
• Ability to translate marketing strategy and experimentation into scalable operational frameworks.
• Strong analytical and problem‑solving skills with the ability to interpret performance signals.

Responsibilities

• Own the primary marketing operations for the Industrialized Construction & Informed Design portfolio.
• Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements with governance.
• Partner with central Marketing Ops, Sales, and Product Marketing to align tooling and lifecycle standards.
• Design and maintain lead capture, routing, scoring, and lifecycle management frameworks.
• Develop reporting frameworks and dashboards for campaign performance, experimentation, lifecycle conversion, and ROI.
• Establish campaign tracking, automation, UTM governance, and measurement standards.

Skills

Marketing operations

CRM marketing

Lead routing

Data analytics

Cross-functional collaboration

AI in marketing

Sales alignment

Tools

Salesforce

Marketo

Airtable

Job description

Autodesk is seeking a Marketing Operations Manager to lead and scale the Informed Design & Industrialized Construction Marketing portfolio. You will build scalable operating models, define measurement frameworks, and partner with Sales to drive pipeline growth.

You’ll establish AI-enabled automation, governance, and data integrity across campaigns while translating strategy into repeatable processes in a fast-growing, AI-enabled marketing engine.