AI-Driven Marketing & Analytics Lead

Susquehanna Automotive; Wrightsville (PA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Job summary

Susquehanna Automotive is seeking a data-driven marketer to lead analytics and digital marketing across our dealer group. The role blends data analysis, technology oversight, and marketing management to drive results while controlling costs.

You will manage campaigns, build dashboards, work with Sales, Service, and Parts, explore AI tools for content and targeting, and report insights with recommendations. A Bachelor's degree is preferred; 3–7 years of experience in analytics or marketing.

Qualifications

• 3–7 years of experience in analytics, digital marketing, or a related field (automotive or dealership experience is a plus)
• Strong hands-on skills in campaign management, data analysis, and reporting
• Experience guiding or overseeing creative work (photography, social media, content)
• Familiarity with CRM systems, Google Analytics, marketing automation tools, and Excel/Google Sheets
• Interest in emerging AI tools and a willingness to learn and test new technologies
• Collaborative team player with strong organizational and communication skills
• Bachelor’s degree in Analytics, Marketing, Business, or related field is preferred but not required with equivalent experience

Responsibilities

• Manage and execute day-to-day digital marketing efforts including email campaigns, social media advertising, paid search, and content strategies.
• Analyze data from various sources to identify opportunities.
• Build reports and dashboards that provide actionable insights to department managers and leadership.
• Work closely with Sales, Service, and Parts teams to support targeted marketing campaigns and customer retention programs.
• Oversee our team member responsible for vehicle photography, video creation, and social media posting.
• Manage digital advertising budgets and channels with a focus on ROI and reducing third-party spend.
• Begin exploring AI tools for content creation, targeting, chatbots, and automation.
• Support and coordinate customer retention initiatives through data-driven reminders and loyalty communications.
• Track campaign performance and regularly present results with recommendations for improvement.

Skills

Campaign management

Data analysis

Reporting

Oversee creative work

AI tools interest

Collaboration

Communication

Education

Bachelor’s degree in Analytics/Marketing/Business

Tools

CRM systems

Google Analytics

Marketing automation tools

Excel/Google Sheets

Job description

Susquehanna Automotive is seeking a data-driven marketer to lead analytics and digital marketing across our dealer group. The role blends data analysis, technology oversight, and marketing management to drive results while controlling costs.

You will manage campaigns, build dashboards, work with Sales, Service, and Parts, explore AI tools for content and targeting, and report insights with recommendations. A Bachelor's degree is preferred; 3–7 years of experience in analytics or marketing.