AI-Powered Digital Media Analytics Lead

axtriainc; Princeton (NJ); On-site; USD 120,000 - 164,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Cross-functional collaboration

Impactful work

Job summary

Axtria seeks a seasoned Digital Media Analytics Leader to connect marketing data to strategic business decisions. You will lead an analytics delivery team, partnering with marketing and BI to translate performance data into actionable recommendations across social, search, display, email, and web.

Apply AI/LLM-driven insights to optimize campaigns, design agentic analytics workflows, and drive data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field.
• 5+ years of experience in digital marketing analytics or a related role, including hands-on team leadership.
• Curiosity about AI and a genuine interest in applying LLMs and agentic tools to real analytics problems.
• Pharma and/or Life Sciences experience is a plus.
• Proficiency with media analytics platforms (Google Analytics, Adobe Analytics), digital advertising platforms (Google Ads, Meta Ads Manager), and third-party services (Crossix, AIMXR).
• Knowledge of data visualization tools (Tableau, Power BI, Data Studio)
• Experience with spreadsheet applications and data manipulation
• Excellent analytical and problem-solving skills
• Strong communication skills with the ability to translate complex data into clear insights and recommendations
• Attention to detail and commitment to data accuracy

Responsibilities

• Own the analytics strategy across our full digital ecosystem, turning signals from social, search, display, email, and web into a unified view of what is driving performance and impacting business outcomes
• Design and deploy agentic analytics workflows that automate data collection, analysis, and reporting so the team spends more time on insight and less on manual pulls
• Apply generative AI and large language models to surface, summarize, and communicate insights, and help build new AI agents and capabilities where you will get to develop and pitch your own ideas
• Create comprehensive performance overviews to track KPIs and communicate results to stakeholders
• Identify trends, opportunities, and challenges in digital marketing campaigns and make data-driven recommendations for optimization
• Collaborate with cross-functional teams to develop testing strategies and measure campaign effectiveness
• Lead, mentor, and grow an analytics delivery team, setting the bar for quality and turnaround
• Architect and continuously strengthen our measurement infrastructure so every insight the team ships rests on data we can trust
• Stay current with industry benchmarks, trends, and emerging AI and analytics practices, and bring the best of them into how we work

Skills

Digital marketing analytics

AI and LLMs

Team leadership

Data visualization

Education

Bachelor's degree in Marketing, Business, Analytics, Statistics, or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Data Studio

Crossix

AIMXR

Job description

Axtria seeks a seasoned Digital Media Analytics Leader to connect marketing data to strategic business decisions. You will lead an analytics delivery team, partnering with marketing and BI to translate performance data into actionable recommendations across social, search, display, email, and web.

Apply AI/LLM-driven insights to optimize campaigns, design agentic analytics workflows, and drive data-driven decision making.