Marketing Specialist | $95/hr Remote

Crossing Hurdles; United States; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing consultancy in Canada is seeking a Marketing Analyst to drive insights from complex datasets and enhance AI-driven marketing models. The ideal candidate should possess a Bachelor’s degree in Marketing or Communications and have experience in marketing analytics and consulting roles. You will collaborate with cross-functional teams to develop frameworks and communicate findings effectively. This role requires exceptional communication and organizational skills.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, or a related field.
• Strong years of experience in marketing, communications, or related consulting roles.
• Exceptional written and verbal communication skills.

Responsibilities

• Analyze complex marketing datasets to extract actionable insights.
• Collaborate with teams to enhance AI-driven marketing models.
• Create frameworks to assess model performance.

Skills

Data interpretation

Verbal communication

Written communication

Marketing analytics

Organizational skills

Proactive mindset

Education

Bachelor’s degree in Marketing or Communications

Job description

• Analyze complex marketing datasets to extract actionable insights and inform strategic recommendations.
• Collaborate with cross-functional teams to design, evaluate, and enhance AI-driven marketing models.
• Create detailed rubrics and frameworks using advanced marketing expertise to assess model performance and campaign effectiveness.
• Deliver clear and impactful written and verbal communications to convey findings and recommendations.
• Guide teams on marketing and consulting best practices to optimize campaign performance and business growth.
• Stay updated on marketing industry trends, emerging technologies, and AI advancements.
• Continuously refine consulting approaches to maximize impact in evolving digital environments.

Requirements

• Bachelor’s degree or higher in Marketing, Communications, or a related field.
• Strong years of experience in marketing, communications, or related consulting roles.
• Exceptional written and verbal communication skills with the ability to translate complex data into business insights.
• Experience in marketing analytics, campaign assessment, and consulting methodologies.
• Strong proficiency in interpreting marketing metrics and using data to improve performance.
• Strong organizational skills with the ability to manage multiple projects in remote environments.
• Proactive mindset with the ability to innovate and collaborate effectively.
• Strong professional experience in marketing consulting or related fields preferred.
• Experience with AI-driven marketing tools or model evaluation preferred.
• Advanced certifications in digital marketing, data analytics, or AI applications preferred.