AI-Driven Automotive Marketing Manager

Morrie’s 394 Hyundai; Minnetonka (MN); On-site; USD 75,000 - 85,000; Full time

Job summary

Morrie’s Auto Group is seeking a hands-on Digital Marketing Manager to strengthen the digital performance across 32 dealerships in the Upper Midwest. You will drive GEO, AI search, SEO and local visibility while turning data into clear actions and strategic guidance.

You will own reporting, dashboards, and budget oversight, partnering with vendors to improve campaigns and store-level results. This role emphasizes strategy over campaign-building activities.

Qualifications

• 5+ years of digital marketing experience, preferably in the Automotive Industry.
• Automotive dealership group, OEM or agency/vendor experience strongly preferred.
• Strong working knowledge of SEM, SEO, local search, GA4, and paid media performance.
• Understanding of GEO, AEO, AI search, and local visibility trends.
• Experience analyzing campaign performance, budget pacing, and store-level results.
• Ability to build or maintain dashboards and scorecards using common tools.

Responsibilities

• GEO, SEO & AI Search Visibility: lead internal GEO, AEO, and AI-driven visibility efforts.
• Reporting & Intelligence: build KPI framework and dashboard discipline using GA4 and tools.
• Digital Performance Command: monitor traffic, leads, conversion, and budget pacing across stores.
• SEM & Budget Oversight: review campaigns, identify inefficiencies, align spend with objectives.
• Store-Level Diagnosis: analyze underperformance and recommend next steps.
• Vendor Accountability: ensure campaigns align with business objectives and reporting.
• Website & Conversion Partnership: work with Website Operations on performance and tracking.

Skills

Automotive marketing

GEO & AI search

Data-driven decision making

Agency liaison

Dashboard reporting

Tools

GA4

Vistadash

SEMRush

Looker Studio

Power BI

Google Sheets

Excel

Job description

Morrie’s Auto Group is seeking a hands-on Digital Marketing Manager to strengthen the digital performance across 32 dealerships in the Upper Midwest. You will drive GEO, AI search, SEO and local visibility while turning data into clear actions and strategic guidance.

You will own reporting, dashboards, and budget oversight, partnering with vendors to improve campaigns and store-level results. This role emphasizes strategy over campaign-building activities.