AI-Driven Entertainment Visual Producer

Gannett Co; McLean (VA); On-site; USD 33,000 - 52,000; Full time

Job summary

USA TODAY seeks an Associate Producer, Visual Content to join its national photo and video team. The role blends content programming, AI-assisted video production, and visual storytelling focused on entertainment, red carpet moments, celebrity interviews, and trending topics.

You will create, optimize, and distribute visual content across platforms, drive audience growth and revenue, and utilize AI-powered platforms for scalable workflows.

Qualifications

• Bachelor's degree in journalism, communications, digital media or related field.
• 2-5 years of newsroom, digital media, content production, audience engagement, or visual storytelling experience for an entertainment news publisher or brand.
• Experience programming content and producing video for digital platforms.
• Strong understanding of SEO, audience development, analytics, and content optimization.
• Experience with analytics tools such as Parse.ly and Google Analytics.
• Excellent headline writing, editing, and communication skills.
• Strong news judgment, organizational skills, and attention to detail.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Knowledge of AP Style.
• Comfortable working independently in a remote environment.

Responsibilities

• Program and optimize visual content across USA TODAY and Network sites, mobile apps, articles, playlists, galleries, and social platforms.
• Serve as a centralized programming resource with real-time editorial decisions to maximize audience engagement.
• Monitor analytics using Parse.ly and Google Analytics to inform programming strategy.
• Monitor real-time entertainment trends to identify opportunities and adjust content strategy.
• Write compelling headlines, metadata, descriptions, and promotional copy optimized for SEO and audience growth.
• Distribute and manage content from in-house and third-party sources while ensuring rights compliance.
• Manage automated and third-party video feeds, playlists, and related content experiences.

Skills

SEO

Analytics

Headlines

Communication

Editorial judgment

Deadlines

Education

Bachelor's degree in journalism, communications, digital media or related field

Tools

Parse.ly

Google Analytics

Adobe Premiere

Photoshop

Job description

USA TODAY seeks an Associate Producer, Visual Content to join its national photo and video team. The role blends content programming, AI-assisted video production, and visual storytelling focused on entertainment, red carpet moments, celebrity interviews, and trending topics.

You will create, optimize, and distribute visual content across platforms, drive audience growth and revenue, and utilize AI-powered platforms for scalable workflows.