AI-Powered Visual Content Producer (Entertainment)

USA TODAY Co., Inc.; United States; Remote; USD 33,000 - 52,000; Full time

Job summary

USA TODAY Co., Inc. seeks an Associate Producer, Visual Content to join its national photo and video team.

This role blends content programming, AI-assisted video production, and visual storytelling through galleries and playlists focused on entertainment. You will identify red carpet moments, celebrity interviews, and viral trends, while creating vertical video for TikTok and other platforms and distributing content across the USA TODAY Network.

Qualifications

• Bachelor's degree in journalism, communications, digital media or related field.
• 2–5 years of newsroom, digital media, content production, audience engagement, or visual storytelling experience for an entertainment news publisher or brand.
• Experience programming content and producing video for digital platforms.
• Strong understanding of SEO, audience development, analytics, and content optimization.
• Experience with analytics tools such as Parse.ly and Google Analytics.
• Excellent headline writing, editing, and communication skills.

Responsibilities

• Program and optimize visual content across USA TODAY, Network sites, mobile apps, articles, playlists, galleries, and social platforms.
• Serve as a centralized programming resource, making real-time editorial decisions to maximize audience engagement and content performance.
• Monitor analytics using Parse.ly and Google Analytics to inform programming strategy.
• Monitor real-time analytics and entertainment trends to identify visual opportunities and adjust content strategy.
• Write compelling headlines, metadata, descriptions, and promotional copy optimized for SEO and audience growth.
• Identify, source, and distribute relevant content while ensuring editorial quality and rights compliance.
• Manage automated and third-party video feeds, playlists, and related content experiences.
• Serve as the national hub for AI-assisted video creation using platforms like Stringr and Wochit.

Skills

Video production

Content programming

Audience engagement

SEO and metadata

Education

Bachelor's degree in journalism or related field

Tools

Parse.ly

Google Analytics

AI-powered platforms (Stringr/Wochit)

Job description

USA TODAY Co., Inc. seeks an Associate Producer, Visual Content to join its national photo and video team.

This role blends content programming, AI-assisted video production, and visual storytelling through galleries and playlists focused on entertainment. You will identify red carpet moments, celebrity interviews, and viral trends, while creating vertical video for TikTok and other platforms and distributing content across the USA TODAY Network.