Email Strategist

Power Digital Marketing; United States; On-site; USD 60,000 - 110,000; Full time

Job summary

Power Digital Marketing is seeking an experienced Lifecycle Marketing Strategist to lead email and SMS campaigns for our clients. You will audit, strategize, create content, and set up campaigns across channels, driving AI-enhanced optimization and cross-functional collaboration with creative, content, and web teams.

You will manage automation programs, improve deliverability and performance, and present monthly insights.

Qualifications

• 2-5 years of experience in email marketing strategy, production and end-to-end campaign management.
• Strong analytical and strategic copywriting skills with data-driven decision making.
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
• SMS experience is preferred and beneficial.
• Expertise in segmentation, deliverability, copy and design approaches; HTML/CSS knowledge.

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients.
• Manage daily operations of the email marketing channel including calendar, content, build and deployment, A/B testing, measurement and reporting.
• Build and manage automated email marketing programs with end-to-end tracking.
• Collaborate with the creative team to ensure brand guidelines in emails.
• Report monthly on lifecycle programs’ performance and provide recommendations.
• Use data to test, measure and optimize the email marketing program.
• Partner across internal digital channels and leverage AI technologies to optimize processes.
• Utilize Power Digital's Nova ecosystem within your department.

Skills

Email marketing strategy

SMS marketing

A/B testing

Data analysis

Copywriting

Tools

Klaviyo

Hubspot

Braze

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

• The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company

Responsibilities

• Define and drive email marketing and SMS strategy for the PDM clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 2-5 years experience in email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience (preferred)
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs)

• Manages 5-7 enterprise or growth accounts
• Below 10% client churn rate
• Hitting defined EBIDTA goal

Most Important Things (MITs)

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance
• Professional communication - ability to present clearly and concisely and problem solve
• Adoption of Power Digital’s processes, product innovations and tools

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.