AI-Driven Digital Content Specialist (AEM & SEO)

Seminole Hard Rock Support Services; Tallahassee (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Seminole Hard Rock Support Services is seeking a Digital Marketing Content Optimization Specialist to own and optimize content across our Unity by Hard Rock websites and mobile app. You will craft engaging content, maintain brand consistency, and improve the digital experience for our users.

You will apply SEO best practices, collaborate with UX/UI teams, and leverage Adobe AEM, Analytics, and ML-driven personalization to drive content performance across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience with Adobe Experience Cloud suite and digital marketing tools.
• Proven experience in digital content creation and SEO.
• Experience managing content across multiple websites and apps.
• Hands-on experience with Adobe Analytics and reporting.

Responsibilities

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness.
• Develop and optimize content for Unity by Hard Rock website and mobile app.
• Follow SEO best practices to improve rankings and drive traffic.
• Meet deadlines and deliver content aligned with marketing goals.
• Collaborate with UX/UI designers to integrate content into designs.
• Utilize dynamic content and real-time personalization.
• Drive content optimization via ML model recommendations and AI.

Skills

Adobe Experience Cloud

AEM

Adobe Analytics

Content optimization

SEO

CMS administration

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

AEM Assets

Adobe Target

Figma

Google Analytics

Job description

Seminole Hard Rock Support Services is seeking a Digital Marketing Content Optimization Specialist to own and optimize content across our Unity by Hard Rock websites and mobile app. You will craft engaging content, maintain brand consistency, and improve the digital experience for our users.

You will apply SEO best practices, collaborate with UX/UI teams, and leverage Adobe AEM, Analytics, and ML-driven personalization to drive content performance across multiple channels.