Digital Content Optimization & AI Personalization Specialist

Hard Rock Hotel Cancun; Town of Florida (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Seminole Hard Rock Support Services is seeking a Digital Content Specialist II to own and optimize content across our digital properties, including Unity by Hard Rock. This role focuses on delivering high-quality content, maintaining brand consistency, and enhancing the user experience through SEO and data-driven decisions.

You will collaborate with UX/UI teams, implement real-time personalization, and leverage Adobe AEM tools to support omnichannel marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent professional experience.
• Experience with Adobe Experience Cloud suite and digital marketing tools including AEM, AEM Assets, Adobe Analytics, and Adobe Target.
• Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.
• Experience managing content across multiple websites and mobile applications.
• Hands-on experience with Adobe Analytics or a comparable platform, including building reports and interpreting content performance data.
• Practical experience applying UX/UI best practices to content design and presentation.
• Familiarity with ML modeling and AI for building dynamic content, personalization and recommendations in web/app content.

Responsibilities

• Produce high-quality content that engages target audiences and boosts brand awareness across Hard Rock’s websites and apps.
• Develop and optimize content for Unity by Hard Rock website and mobile app to enhance user experience.
• Follow SEO best practices to improve organic search rankings and drive traffic.
• Meet deadlines and deliver content aligned with project specs and marketing goals.
• Collaborate with UX/UI designers to integrate content into site/app designs, ensuring a cohesive user experience.
• Leverage dynamic content and real-time personalization using audience segmentation and AI recommendations.

Skills

Content writing

SEO

Adobe AEM

Analytics

UX collaboration

Figma

ML-driven personalization

Education

Bachelor’s degree in Marketing or related field

Tools

AEM (Adobe Experience Manager)

Adobe Analytics

Adobe Target

Figma

Job description

Seminole Hard Rock Support Services is seeking a Digital Content Specialist II to own and optimize content across our digital properties, including Unity by Hard Rock. This role focuses on delivering high-quality content, maintaining brand consistency, and enhancing the user experience through SEO and data-driven decisions.

You will collaborate with UX/UI teams, implement real-time personalization, and leverage Adobe AEM tools to support omnichannel marketing initiatives.