AI-Driven CRM Pro: Email, SMS & App Lifecycle

Fabletics; El Segundo (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You will partner with cross-functional teams to plan, execute, and analyze campaigns that boost engagement and revenue, with a strong focus on triggered and transactional programs.

AI-native approaches should be used to streamline workflows. The ideal candidate has 2–4 years in CRM, is comfortable with data analysis in Excel or Sheets, and can operate with independence while collaborating with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2-4 years of experience in CRM, lifecycle, or email/SMS marketing.
• Hands-on experience building and QA'ing campaigns in an ESP or lifecycle platform, including triggered and transactional programs.
• Advanced Excel/Google Sheets; Tableau or similar BI tools a plus.
• AI tools used daily to optimize workflows and automation.

Responsibilities

• Coordinate multichannel campaigns (email, SMS, Mobile App) from concept to execution.
• Pull and organize campaign performance data and frame insights for actions.
• Use AI tools to build, streamline, and improve CRM workflows andAutomation ideas.
• Submit and manage creative tickets/briefs, ensuring assets are on-brand and on time.
• Stay current on CRM/lifecycle trends and AI applications in marketing.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

AI tools

Excel/Google Sheets

Tableau

Data analysis

Project management

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

ESP

Tableau

Job description

Fabletics is seeking a CRM Specialist to drive lifecycle marketing across Email, SMS, and Mobile App. You will partner with cross-functional teams to plan, execute, and analyze campaigns that boost engagement and revenue, with a strong focus on triggered and transactional programs.

AI-native approaches should be used to streamline workflows. The ideal candidate has 2–4 years in CRM, is comfortable with data analysis in Excel or Sheets, and can operate with independence while collaborating with