AI-Driven Content Lead for 7-Brand Growth & Local SEO

Brothers Lawn Squad LLC; Atlanta (GA); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

Brothers Lawn Squad LLC is seeking a Content Manager to lead planning, creation, and management of content across brands. This role translates brand strategy into engaging content for websites, email, social media, video, and more while preserving each brand’s distinctive voice.

Collaborating with Brand Marketing, Field Marketing, the Digital Center of Excellence, and franchise partners, you will maintain a structured content calendar, localize campaigns, and use performance insights to boost

Qualifications

• 3–5 years of content marketing or creative operations experience at national and local levels.
• Strong copy-editing, video editing, and digital curation skills; experience with Canva and Adobe.
• Familiarity with local SEO and collaboration with franchisees.

Responsabilités

• Partner with Brand Marketing to produce engaging consumer content for paid and organic media.
• Leverage generative AI and creative production tools to rapidly scale assets for 7 brands with customization.
• Accelerate content by generating localized, seasonal, and audience-specific variations for campaigns.
• Build and maintain a library of marketing toolkits, enabling franchisees to run local campaigns independently.
• Adapt core brand campaigns to match local consumer nuances and franchisee needs.
• Gather real-time insights from franchisees and field teams to optimize asset adoption and performance.
• Maintain hyper-local content to improve search visibility and local brand value.
• Evaluate emerging content automation platforms and AI tools to streamline asset distribution and field customization.
• Manage social media content and planning for both corporate and franchise locations.

Connaissances

Content marketing

Copy editing

Video editing

Digital curation

Local SEO

Franchisee collaboration

Outils

Canva

Adobe

Nano Banana

Description du poste

Brothers Lawn Squad LLC is seeking a Content Manager to lead planning, creation, and management of content across brands. This role translates brand strategy into engaging content for websites, email, social media, video, and more while preserving each brand’s distinctive voice.

Collaborating with Brand Marketing, Field Marketing, the Digital Center of Excellence, and franchise partners, you will maintain a structured content calendar, localize campaigns, and use performance insights to boost