AI-Driven Content & Growth Marketing Lead

Baethke Plumbing (John Baethke & Son Plumbing, Inc.)

Chicago (IL)

On-site

USD 48,000 - 75,000

Full time

14 days+

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Benefits offered by this job

Comprehensive benefits

Paid holidays & PTO

Professional development

Career advancement

AI and marketing platforms access

Collaborative team environment

Job summary

Baethke Plumbing in Chicago is seeking a Content Strategist and Digital Marketing Manager to expand online presence, strengthen the brand, and generate qualified leads across digital channels. You will work directly with company leadership, blending creativity with analytics and AI-powered tools.

This role combines strategy with hands-on execution: content creation, SEO optimization, campaigns, and performance measurement.

Qualifications

3+ years in digital marketing, content marketing, communications, or growth marketing.
Strong writing and editing skills across multiple platforms.
Experience integrating AI platforms like ChatGPT/Claude into marketing workflows is preferred.
Familiarity with GEO and AI search optimization is a plus.

Responsibilities

Create engaging content for websites, blogs, emails, campaigns, and social media with a consistent brand voice.
Develop and optimize digital marketing campaigns to drive traffic, leads, and engagement across channels.
Leverage AI tools to improve content development, research, workflow, and productivity.
Optimize content using SEO, GEO, keyword research and AI best practices.
Monitor analytics, conversion tracking, and ROI to drive continuous improvements.
Collaborate with leadership on messaging and branding initiatives.