AI-Driven Consumer & Shopper Insights Analyst

Samyang-America-Inc; Brea (CA); On-site; USD 39,000 - 45,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

PTO/FTO

401(k) plan with company match

Job summary

Samyang America Inc. is seeking a Consumer & Shopper Insights Analyst to support the Commercial Insights & Market Intelligence function across North America and Latin America.

You will translate business questions into research executions, employing qualitative, quantitative, primary and secondary methods to generate actionable learnings. This role suits someone with strong research fundamentals, curiosity about consumer behavior, and the ability to organize, synthesize, and clearly communicate

Qualifications

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, Anthropology, Economics, or related field.
• 3+ years of experience in consumer insights, shopper insights, market research, or related roles.
• Experience supporting qualitative and quantitative research projects.
• Ability to summarize findings clearly and connect them to business questions.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Strong PowerPoint/Canva and Excel skills.
• Attention to detail and ability to manage multiple projects simultaneously.
• English, Spanish and/or Portuguese proficiency required.
• AI proficiency is a must (agents’ development & others).

Responsibilities

• Support the execution of consumer and shopper insights projects across North America and Latin American markets.
• Assist in the development of research materials such as briefs, questionnaires, discussion guides, and stimulus.
• Coordinate project execution with external research agencies and vendors.
• Support qualitative and quantitative research studies, including analysis and summary of findings.
• Organize and synthesize consumer, shopper, and market learning into clear reports and presentations.
• Conduct desk research and secondary research to support business questions and project development.
• Support work related to shopper behavior.
• Help identify key findings and implications from research results.
• Maintain research files, knowledge repositories, and learning summaries for future use.
• Support cross-functional teams by providing timely and accurate consumer and shopper inputs for business discussions.

Skills

Project management

Written and verbal communication

Bilingual (English/Spanish/Portuguese)

AI proficiency

Attention to detail

PowerPoint/Canva & Excel

Education

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Anthropology, Economics, or related field

Tools

PowerPoint

Excel

Canva

Research platforms

Job description

Samyang America Inc. is seeking a Consumer & Shopper Insights Analyst to support the Commercial Insights & Market Intelligence function across North America and Latin America.

You will translate business questions into research executions, employing qualitative, quantitative, primary and secondary methods to generate actionable learnings. This role suits someone with strong research fundamentals, curiosity about consumer behavior, and the ability to organize, synthesize, and clearly communicate