AI-Driven Consumer Insight Leader (In-House)

Samyang America, Inc.; Brea (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

401(k) plan with company match

Job summary

Samyang America, Inc. is seeking a Senior Director, In-house Research & Intelligence to lead the development of our internal consumer research ecosystem. This role is vital for creating actionable insights, driving innovation, and embedding consumer understanding into decision-making.

With a robust background in consumer insights, this leader will build a culture of consumer closeness and pioneering research methodologies. The position offers substantial benefits including a salary range of $150,000 to $200,000 based on experience.

Qualifications

• 15+ years of experience in consumer insights and market research.
• Deep expertise in quantitative and qualitative research methods.
• Experience building consumer insight capabilities and leading cross-functional programs.

Responsibilities

• Lead development of Samyang’s consumer research ecosystem.
• Establish in-house consumer research and experience intelligence capability.
• Create systems to increase direct consumer engagement.

Skills

Consumer insights

Market research

Experience research

Quantitative research

Qualitative research

Agile methodologies

Cross-functional collaboration

Tools

AI-enabled research platforms

DIY survey platforms

Job description

Samyang America, Inc. is seeking a Senior Director, In-house Research & Intelligence to lead the development of our internal consumer research ecosystem. This role is vital for creating actionable insights, driving innovation, and embedding consumer understanding into decision-making.

With a robust background in consumer insights, this leader will build a culture of consumer closeness and pioneering research methodologies. The position offers substantial benefits including a salary range of $150,000 to $200,000 based on experience.