AI-Driven Consumer GTM Marketing Manager (Laptops)

Advanced Micro Devices; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

AMD is seeking a hands-on Consumer Go-to-Market Marketing Manager to turn AMD technology leadership into compelling reasons for consumers to choose AMD-powered laptops. You will lead integrated programs that connect product launches to the places customers discover, compare, and buy PCs, including consumer communications, social media content, influencers engagement, and partner marketing enablement.

AI is central to both the products we market and how this role operates.

Qualifications

• Experience in consumer, integrated, digital, or campaign marketing.
• Proven success leading multi-channel marketing programs from concept to measurable results.
• Strong project and program management skills.
• Experience across web, content marketing, organic social, influencer marketing, retail content, email, or partner activation.
• Experience managing agencies, vendors, creators, or external partners.
• Strong written, verbal, presentation, and executive communication skills.
• Demonstrated curiosity about AI and experience applying—or independently learning to apply—AI tools to improve the speed, quality, or efficiency of your work.
• Practical experience using generative AI, workflow automation, and modern project management tools.
• Experience in technology, consumer electronics, PCs, gaming, AI, or software is preferred.

Responsibilities

• Lead integrated Go to Market marketing campaigns that drive awareness, consideration, and demand for AMD-powered laptops.
• Partner with internal stakeholders to deliver consistent consumer experience across AMD and partner marketing.
• Translate AMD product and AI capabilities into clear, relevant consumer benefits and reasons to buy.
• Own consumer content across campaigns, AMD.com, organic social, influencer programs, retail syndication, email, and related campaign touchpoints.
• Build workback schedules, manage agencies and approvals, anticipate risks, and drive complex programs to completion with minimal supervision.
• Use performance data, AI tools, and repeatable workflows to improve the speed, quality, and effectiveness of marketing programs.

Skills

Consumer marketing

Multi-channel marketing

Project management

Content marketing

Social media marketing

Agency management

Executive communication

Artificial intelligence tools

Workflow automation

Tech/consumer electronics experience

Job description

AMD is seeking a hands-on Consumer Go-to-Market Marketing Manager to turn AMD technology leadership into compelling reasons for consumers to choose AMD-powered laptops. You will lead integrated programs that connect product launches to the places customers discover, compare, and buy PCs, including consumer communications, social media content, influencers engagement, and partner marketing enablement.

AI is central to both the products we market and how this role operates.