AI-Driven Brand Insights & Strategy Lead

Pfizer; Pennsylvania; Hybrid; USD 124,000 - 207,000; Full time

Job summary

Pfizer is seeking a Senior Manager, Integrated Insights & Strategy to turn evidence into brand strategy for Specialty Care. You will lead primary market research, weave insights with real-world data, and present clear recommendations to brand leadership.

Role collaborates across analytics teams, supports long-range forecasts, and guides campaign performance with IIS tools. Hybrid onsite 2–3 days weekly; travel as needed.

Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field.
• 6+ years in consulting, finance, or market analytics.
• 3+ years developing data-driven brand strategy at US/global level.
• Experience in primary and secondary data; translating into actionable recommendations.
• Experience integrating claims, specialty pharmacy, CRM, real-world data.

Responsibilities

• Design and execute primary market research representing the voice of the customer.
• Integrate primary research with secondary and performance data to form market pictures.
• Develop and monitor KPIs to evaluate marketing-campaign effectiveness.
• Manage market research initiatives and budgets for assigned brands.

Skills

Primary market research design

Data integration

Stakeholder influence

Executive communication

Storytelling

Team collaboration

Analytic discipline knowledge

AI tools familiarity

Strong listening skills

Brand strategy development

Education

Bachelor's degree in Marketing/related field

MS or MBA (preferred)

Tools

Pfizer GCA capabilities

AI-enabled analytics tools

Job description

Pfizer is seeking a Senior Manager, Integrated Insights & Strategy to turn evidence into brand strategy for Specialty Care. You will lead primary market research, weave insights with real-world data, and present clear recommendations to brand leadership.

Role collaborates across analytics teams, supports long-range forecasts, and guides campaign performance with IIS tools. Hybrid onsite 2–3 days weekly; travel as needed.