Senior Insights & Strategy Lead — AI-Driven Brand Growth

Pfizer

United States

Híbrido

USD 124.000 - 207.000

Jornada completa

14 días+

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Descripción de la vacante

Pfizer seeks a Senior Manager, Integrated Insights & Strategy to derive research-driven insights and shape brand strategy for a priority Specialty Care brand. You will lead primary market research, integrate findings with secondary data, and translate results into actionable recommendations for marketing and sales teams.

The role emphasizes executive storytelling, collaborative influence, and building capability across IIS to drive strategic decisions.

Formación

BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field.
6+ years in consulting, finance, or market analytics.
3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level.
In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality, timely insight derivation.
Hands-on experience designing and executing primary market research and translating it into actionable recommendations.
Experience integrating commercial data sources such as claims, specialty pharmacy, CRM, and real-world data.
Exceptional intellectual and analytical curiosity; a creative problem-solver who fosters innovation.
Team orientation and collaborative approach, with outstanding listening skills and the ability to manage through influence.
Proven ability to be a trusted thought partner and to influence without authority.
Refined executive presence with excellent presentation, verbal, and written communication skills.

Responsabilidades

Insight Generation & Derivation: Design and execute best-in-class primary market research to represent the voice of the customer, address brand questions, and deliver clear recommendations.
Integrate primary research with secondary and performance data to build a complete picture of market dynamics and customer behavior.
Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness and propose improvements.
Manage market research initiatives and budget on assigned brands, ensuring timely insight delivery.
Brand Strategy Support: Partner with brand marketing and sales to frame and answer key business questions on commercial strategy and investment decisions, including patient-journey insights.
Connect research and analytics into a persuasive story and deliver recommendations to brand leadership.
Performance, Forecasting & Operating-Plan Support: Contribute to long-range forecasts and operating plans; provide regular performance assessments to leadership.
Collaboration & Influence: Work with cross-functional analytics teams and external partners; mentor junior colleagues.