AI & Data Marketing Leader

Pipe Recruit; Santa Clara (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading technology marketing firm in Santa Clara is seeking a Senior Marketing Executive to drive branding and marketing initiatives for their Data, AI, and Analytics business. The ideal candidate will have over 8 years of experience in marketing, particularly in brand positioning and analytics-driven campaigns. This role demands expertise in AI technologies such as Python and Machine Learning, along with strong PR and partnership marketing skills. Competitive compensation is offered in a fast-paced environment.

Qualifications

• 8+ years of experience in marketing with a focus on brand positioning and analytics-driven campaigns.
• Proven expertise in AI product sales and marketing.
• Strong background in key AI technologies such as Python, NLP, and machine learning.

Responsibilities

• Develop and execute marketing strategies to drive market share growth.
• Enhance market presence through strategic analyst engagements.
• Design and implement innovative lead generation campaigns.
• Collaborate with partners on co-marketing initiatives.

Skills

Digital marketing tools

CRM systems

Marketing automation platforms

Strong communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

Python

Artificial Intelligence

Neural Networks

Natural Language Processing

Computer Vision

Machine Learning

Data Science

Job description

About the job AI & Data Marketing Leader

Job Posting:Senior Marketing Executive Data, AI, and Analytics

Domain: Entertainment/Media/Publishing
Location: Santa Clara, CA
Work Authorization: H1B visa/ US Citizens/Green Card

Job Summary:
We are seeking a seasoned Senior Marketing Executive to lead branding and marketing initiatives for our Data, AI, and Analytics business. The ideal candidate will have a proven track record in brand positioning, strategic marketing, and analytics-driven campaigns within the IT services sector. This role requires a deep understanding of the data and AI services landscape, coupled with expertise in public relations, analyst relations, and partnership marketing. The successful candidate will thrive in a fast-paced, high-growth environment and will be passionate about driving leadership in the dynamic Data and AI IT services space.

Key Responsibilities:

• Develop and execute marketing strategies that align with business goals and drive market share growth.
• Enhance market presence through strategic analyst engagements and ensure strong representation in industry reports.
• Manage PR strategies, press releases, media relations, and relationships with industry journalists and influencers.
• Design and implement innovative lead generation campaigns to build a robust pipeline of prospects.
• Partner with pre-sales and solution teams to refine value propositions and customer-centric offerings.
• Collaborate with strategic partners to develop co-marketing initiatives that expand market reach.
• Leverage advanced analytics to measure campaign performance and optimize strategies for maximum impact.
• Conduct ongoing research to stay ahead of industry trends and adapt marketing strategies accordingly.

Requirements:

Education:

• Bachelors degree in Marketing, Business Administration, or a related field.

Experience:

• 8+ years of experience in marketing, with a focus on brand positioning, analytics-driven campaigns, and strategic partnerships in the IT services sector.
• Proven expertise in AI product sales & marketing, brand awareness campaigns, and content marketing.
• Strong background in Python, Artificial Intelligence, Neural Networks, Natural Language Processing, Computer Vision, Machine Learning, and Data Science.

Skills:

• Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
• Strong communication and interpersonal skills, with the ability to navigate complex scenarios independently.

Must-Haves:

• Minimum 8 years of experience in:
• Python, AI, Neural Networks, NLP, Computer Vision, Machine Learning, and Data Science.
• Brand positioning, lead generation, analyst relations (AR), public relations (PR), and brand awareness campaigns.
• Product marketing, branding, strategic marketing, and campaigning