AI Content & GEO Lead - Scale Creative, Boost GEO

HP; Connecticut; On-site; USD 90,000 - 140,000; Full time

Job summary

HP in the United States is seeking an AI Creative, Content & GEO Specialist to scale AI-driven content production, develop prompt engineering frameworks, and optimize GEO to boost visibility across discovery platforms.

The role requires 5+ years in content or digital marketing, strong knowledge of AI tools, and the ability to lead cross-functional initiatives. You will collaborate with marketing and digital teams to deliver scalable content strategies and measurable outcomes.

Qualifications

• BA/BS in Marketing, Communications, Journalism, Digital Media, Business, or related field; MBA preferred.
• 5+ years of experience in content marketing, digital marketing, creative operations, or related areas.
• Experience using generative AI tools for content development, creative production, or marketing programs.

Responsibilities

• Scale AI-driven content and creative production across the GSB marketing organization.
• Develop prompt engineering frameworks and agentic workflows to improve marketing effectiveness and productivity.
• Evaluate, implement, and optimize AI tools and platforms for content creation and creative development.
• Create and manage content across owned and earned channels to strengthen GSB's GEO presence and discoverability.
• Partner with marketing, communications, and digital teams to deliver content that supports key business priorities.
• Establish best practices, governance, and training programs for AI-assisted content creation.
• Define and track performance metrics related to content production efficiency, GEO visibility, engagement, and demand generation.
• Stay current on emerging AI technologies, content trends, and GEO practices, translating insights into scalable marketing programs.

Skills

AI-driven content creation

Prompt engineering

GEO principles

Content marketing

Cross-functional collaboration

Education

BA/BS in Marketing or related field

MBA preferred

Tools

Generative AI tools

SEO tools

Job description

HP in the United States is seeking an AI Creative, Content & GEO Specialist to scale AI-driven content production, develop prompt engineering frameworks, and optimize GEO to boost visibility across discovery platforms.

The role requires 5+ years in content or digital marketing, strong knowledge of AI tools, and the ability to lead cross-functional initiatives. You will collaborate with marketing and digital teams to deliver scalable content strategies and measurable outcomes.