AI Adoption & Growth Product Lead

Demandbase, Inc.; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Demandbase, the AI-native platform for GTM, seeks a senior product manager to own the customer journey from discovery to expansion. You will drive activation, usage and monetization across the AI-enabled marketing stack, partnering with analytics, data science, and cross-functional teams to deliver durable growth.

The role emphasizes experimentation, lifecycle strategy, and scalable product patterns. You’ll turn insights into repeatable experiences that accelerate adoption and revenue across

Qualifications

• 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms.
• Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes.
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization.
• Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision.
• Experience influencing multiple product teams without taking over their roadmaps.
• Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes.
• Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion.
• AI product experience is strongly preferred.

Responsibilities

• Define the product-led growth strategy for Demandbase’s AI-native application.
• Own the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion.
• Identify the behaviors that represent meaningful customer value, not merely clicks, sessions, or feature exposure.
• Partner with application PMs to remove friction and introduce the next relevant job or capability at the right moment.
• Design and run product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths.
• Develop lifecycle strategies for new customers and existing customers across multiple GTM user personas.
• Partner with Product Analytics and Data Science to establish instrumentation, behavioral cohorts, experimentation methods, and leading indicators of retention and expansion.
• Partner with Finance, Sales, Customer Success, and Marketing on AI packaging, credit models, trials, entitlements, and expansion motions.
• Create reusable growth patterns and platform requirements that can be applied across composable capabilities.
• Turn successful experiments into durable product experiences and operating practices.

Skills

Product management

SaaS growth

PLG

AI products

Workflow platforms

Activation & retention

Experimentation

Cross-functional influence

Data-driven decisions

Enterprise PLG

AI product experience

Job description

Demandbase, the AI-native platform for GTM, seeks a senior product manager to own the customer journey from discovery to expansion. You will drive activation, usage and monetization across the AI-enabled marketing stack, partnering with analytics, data science, and cross-functional teams to deliver durable growth.

The role emphasizes experimentation, lifecycle strategy, and scalable product patterns. You’ll turn insights into repeatable experiences that accelerate adoption and revenue across