Senior Marketing Events Manager

Demandbase, Inc.; United States; On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Group Medical Insurance

Personal Accident Insurance

Term Life Insurance

Dental & Vision Coverage

OPD Coverage

Mental Health Support

Fitness Benefit

Car Lease Policy

Gratuity

Job summary

Demandbase is seeking a Senior Manager of Events to own high-impact programs that bring customers, prospects, partners, and GTM teams together. You will lead strategy and execution for user summits, trade shows, and field events to build awareness and drive measurable pipeline and revenue impact.

You will manage budgets, collaborate across marketing, sales, and product teams, and develop scalable playbooks to improve repeatability and outcomes.

Qualifications

• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.

Responsibilities

• Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals.
• Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.
• Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
• Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
• Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.
• Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
• Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.
• Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.
• Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.
• Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.
• Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.
• Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.

Skills

B2B event marketing

SaaS

ABM

Martech

Budget ownership

Vendor negotiation

Project management

Event operations

Tools

Salesforce

Marketing Automation

Asana

Bizzabo

ON24

Job description

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Demandbase is looking for a Senior Manager of Events to own high-impact event programs that bring our customers, prospects, partners, and GTM teams together. This role will lead the strategy and execution for user summits, trade shows, and field events that build Demandbase awareness, deepen customer relationships, and drive measurable pipeline and revenue impact.

What You Will Be Doing

• Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals. Use performance data and cross-functional leadership input to shape programs, stay hands-on through execution, and own results and ongoing improvements.

• Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.

• Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.

• Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.

• Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.

• Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.

• Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.

• Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.

• Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.

• Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.

• Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.

• Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.

What We Are Looking For

• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.

• Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events.

• Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines.

• Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events.

• Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow‑up, and measure pipeline impact.

• Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators.

• Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable.

• Hands‑on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms.

• Ability to travel for events and support occasional evening or weekend programs as needed.

Benefits

• Our benefits include Group Medical, Personal Accident, and Term Life Insurance for comprehensive protection.
• Preventive healthcare covers dental, vision, and OPD needs, complemented by strong mental health support.
• We also provide a fitness benefit, car lease policy, and gratuity for long-term financial well‑being.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case‑by‑case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.