Principal Product Manager - Personalization

Demandbase; San Francisco (CA); On-site; USD 142,000 - 245,000; Full time

Benefits offered by this job

Flexible PTO

Comprehensive medical benefits

401(k) plan

Job summary

A leading marketing technology company in San Francisco is seeking a Principal Product Manager to own and innovate the Personalization product line. The ideal candidate will leverage their expertise in AI and personalization to enhance marketer experiences and drive pipeline growth. This mid-senior level role offers a competitive salary between $142,000 and $245,000 and a comprehensive benefits package.

Qualifications

• Experience in rapid iteration and scaling.
• Knowledge of personalization landscape.
• Experience with generative AI systems.

Responsibilities

• Own personalization strategy from ad click to conversion.
• Build AI-powered personalization agents.
• Connect personalization to actual business outcomes.
• Simplify tools for marketers.

Skills

Track Record of Fast Iteration and Strategic Scaling

Personalization and Martech Expertise

Experience with Agentic or Generative AI Products

Strong UX and Product Design Instincts

B2B Revenue Fluency

Job description

About the Role

We’re hiring a Principal Product Manager to lead our Personalization product line. This is not a generic web personalization role. You’ll define how B2B marketers turn intent signals, ad engagement, and buyer behavior into personalized experiences that directly drive pipeline.

Our vision is simple. When a CMO launches a campaign, the platform should instantly personalize ads, landing pages, and SDR outreach. Everything should adapt based on journey stage, account fit, and data from every channel. Your job is to make that vision real. You’ll be the driving force behind agentic AI that acts, not just assists. You’ll build a product that owns a revenue number, not just vanity metrics.

You’ll report to the VP of Product and work closely with Engineering, Data Science, Design, Marketing, and Customer teams. This is a high-impact role for someone fluent in personalization, comfortable with AI, and focused on making marketers’ jobs easier.

The base compensation range for this position, not including the company bonus, is: $142,000-$245,000.

What You’ll Be Doing

• Own End to End Personalization Strategy. Design how Demandbase delivers personalized journeys from ad click to conversion to sales follow-up. Use data from our platform and partner ecosystem.
• Build AI Powered Personalization Agents. Define and ship agents that suggest, test, and deploy personalized content, offers, and messaging. Focus on business goals, not just rules.
• Connect Personalization to Pipeline. Tie experiences to real business outcomes. Trigger content changes by deal stage. Help SDRs use pre-personalized landing pages. Prove how every tactic drives revenue.
• Simplify the Marketer Experience. Build intuitive, UI-first tools that let marketers move fast without needing technical help. Use Demandbase data to give marketers leverage with less effort.

What We’re Looking For

• Track Record of Fast Iteration and Strategic Scaling. You move quickly and ship frequently. You know when to test and when to invest.
• Personalization and Martech Expertise. You know the landscape. You have built on, used, or competed in the Personalization space.
• Experience with Agentic or Generative AI Products. You have built or worked with smart assistants, co-pilots, or autonomous workflows. Not just wrappers or chatbots, but real AI systems that act.
• Strong UX and Product Design Instincts. You value clarity. You have worked with design to create clean, usable, effective product experiences for non-technical users.
• B2B Revenue Fluency. You understand ABM, pipeline stages, sales orchestration, and how to tie marketing actions to revenue. You can speak to CMOs, demand gen leaders, and RevOps.

Why Join Us

Demandbase is the leader in account-based go-to-market. Our platform brings together advertising, web, CRM, and AI to help B2B companies drive pipeline and grow faster. We are building the future of B2B marketing, and this role will shape one of its most important product lines.

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, access to mental wellness resources (including Modern Health), flexible PTO, 15 paid holidays in 2025 (including a three-day break around July 4th and a full week off for Thanksgiving), and No Internal Meetings Fridays. We also offer a 401(k) plan, short-term and long-term disability coverage, life insurance, and other benefits to support your financial security.

Our Commitment to Diversity, Equity, and Inclusion

At Demandbase, we value diversity and strive to create a workplace where everyone feels valued, respected, and supported. Discrimination is not tolerated, and we consider applicants on a case-by-case basis. We encourage candidates from diverse backgrounds to apply and believe in ongoing efforts to build a safe and equitable space for all.

We recognize that not all candidates will have every skill listed. If you feel you have the experience to be successful, we encourage you to apply.

Company Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management
• Industries: Software Development