Growth Marketing Manager, AI & Paid Programs

Demandbase; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical and Vision premiums covered

Flexible PTO

Paid holidays

401(k) with tax options

Disability and life insurance

Job summary

Demandbase, Inc. is seeking a results-driven Growth Marketing professional to own and optimize demand-gen programs. Youll run paid search and paid social, manage agencies, and build AI-driven workflows to accelerate pipeline.

This role combines hands-on execution with automation design, working closely with the SDR team to improve handoffs and lead quality. The ideal candidate has 4+ years in B2B demand gen or growth marketing, experience with ABM targeting, and comfort using no-code/low-code

Qualifications

• 4+ years in B2B demand gen or growth marketing.
• Hands-on experience managing paid search, paid social, and ABM campaigns.
• Proven ability to manage agencies and budgets toward pipeline targets.
• At least one AI agent or automated workflow built and shipped for live use.
• Comfort with LLM tools, prompt design, and no-code/low-code automation.
• Strong analytical mindset focused on pipeline over leads.

Responsibilities

• Lead paid programs: strategy for paid search and paid social, budget pacing, and performance.
• Manage our paid media agency day-to-day, focusing on pipeline and CAC over impressions.
• Run experiments on creative, audiences, and bids; scale what works and cut what doesn't.
• Oversee AI SDR campaigns: build and launch in-tool campaigns and optimize playbooks and routing.
• Build AI agents and automated workflows to support demand gen and speed launches.
• Track performance from ads to MAP/CRM/pipeline and present regular readouts.
• Collaborate with RevOps to close tracking/attribution gaps.

Skills

B2B demand generation

Growth marketing

Paid search

Paid social

ABM targeting

Agency management

AI automation

Tools

Claude

Clay

n8n

Zapier

Demandbase

Job description

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks - all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

You’ll run the programs that fill the top of our funnel: paid search, paid social, and our AI SDR. You’ll also build the agents and workflows that make our demand gen team faster. You’re part operator and part builder. You manage agency partners to pipeline outcomes, and when a process is manual and repetitive, you automate it. Success means more pipeline per dollar and fewer hours spent on work a workflow could do.

What You’ll Do

Paid programs

• Drive paid search and paid social (LinkedIn, Google, Meta) strategy, budget pacing, and performance.
• Manage our paid media agency day to day, and hold them to pipeline and CAC, not impressions and clicks.
• Run continuous creative, audience, and bid experiments, then scale what works and cut what doesn’t.

AI SDR (Qualified)

• Manage our Qualified AI SDR: build and launch campaigns in the tool, and improve our existing playbooks, messaging, and routing based on what the data shows.
• Work with the SDR team to build a feedback loop on handoffs, lead quality, and meeting-to-pipeline conversion.
• Track AI SDR performance and share regular readouts on what’s working, what isn’t, and what to try next.

Agents and workflows

• Build AI agents and automated workflows that support demand gen. Examples include campaign QA, ad copy and creative variants, spend anomaly alerts, account enrichment and routing, and weekly performance readouts.
• Use tools like Claude, Clay, n8n/Zapier, and Demandbase to cut manual work and speed up launches.
• Document what you build so the team can use it and extend it.

Measurement

• Track performance from ad platform to MAP to CRM to pipeline.
• Partner with RevOps to close tracking and attribution gaps.
• Bring a clear point of view to weekly and monthly performance reviews.

What We’re Looking For

• 4+ years of experience in B2B demand gen or growth marketing, with hands‑on experience managing paid search, paid social, and ABM/account-based targeting campaigns.
• A track record of managing agencies and budgets against pipeline targets.
• At least one AI agent or automated workflow you built and shipped that's in real use. Be ready to show us.
• Comfort with LLM tools, prompt design, and no-code or low-code automation.
• A strong analytical mindset: you read the data, find the problem, and fix it.
• You think in pipeline, not leads.

Nice to have

• Experience with Demandbase, Qualified, or Clay.
• Contact-level targeting across buying groups and personas.
• Using intent data to drive targeting and budgeting decisions.
• Light scripting skills (Python, JS) or API experience.
• Experience at a fast-moving SaaS company.

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre‑tax, after tax, and roth options, as well as short‑term/long‑term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case‑by‑case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third‑party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.