Agriculture Marketing Specialist - Ag Events & Agritourism

WV Department of Agriculture; Charleston (WV); On-site; USD 42,000 - 62,000; Full time

Job summary

The West Virginia Department of Agriculture is seeking a Marketing Specialist to lead Ag Events and Agritourism initiatives, developing campaigns and coordinating outreach to growers, processors, and agribusiness across the state.

Under general supervision, you will plan events, create promotional materials, manage newsletters, and collaborate with other agencies to advance the agricultural sector, including fairs, festivals, and other industry showcases.

Qualifications

• Bachelor’s degree in marketing, advertising, or related field.
• One year of full-time marketing experience.
• Valid driver’s license and ability to travel occasionally.

Responsibilities

• Develop and implement promotional campaigns and agritourism initiatives.
• Coordinate with Business Development Division staff to create promotional materials following brand guidelines.
• Create newsletters and marketing tools for informing the producers network of current events and activities.
• Assist with events hosted by the Division such as country store and farmers markets coordination.
• Represent the Department and collaborate with other state agencies to promote best practices in agriculture.

Skills

Advertising & marketing

Agriculture programs

MS Office

Written & verbal communication

Relationship building

Education

Bachelor's degree in marketing or related field

Job description

The West Virginia Department of Agriculture is seeking a Marketing Specialist to lead Ag Events and Agritourism initiatives, developing campaigns and coordinating outreach to growers, processors, and agribusiness across the state.

Under general supervision, you will plan events, create promotional materials, manage newsletters, and collaborate with other agencies to advance the agricultural sector, including fairs, festivals, and other industry showcases.