Marketing and Agritourism Manager

Gritt's Farm; South Charleston (WV); On-site; USD 52,000 - 76,000; Full time

Job summary

Gritt’s Farm in Buffalo, WV seeks a Marketing and Agritourism Manager to develop and execute comprehensive marketing strategies for seasonal produce, events, and agritourism experiences. The role covers digital campaigns, social media, email marketing, print materials, and brand storytelling.

The manager will plan agritourism activities, coordinate with farm leadership, manage content creation, and oversee guest communications, vendor relations, budgets, and performance reporting.

Qualifications

• Experience in marketing and communications including campaign planning, brand storytelling, and audience engagement.
• Skills in digital marketing such as social media management, email marketing, and basic website or content management.
• Background in event planning or agritourism, with the ability to coordinate logistics, schedules, vendors, and guest services.
• Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences.
• Organizational and project management skills, including time management, prioritization, and problem-solving in fast-paced environments.
• Ability to work on-site, including some evenings and weekends during peak seasons and events, and to collaborate effectively with a diverse team.
• Customer service mindset with a focus on hospitality, safety, and creating memorable visitor experiences.
• Experience in agriculture, tourism, hospitality, or related fields is preferred; a relevant associate or bachelor’s degree is beneficial but not required.
• Proficiency with common office and marketing tools (e.g., Microsoft Office or Google Workspace, social media platforms, basic design tools) is an asset.

Responsibilities

• Develop and execute marketing strategies to promote seasonal produce, events, and agritourism experiences, including digital campaigns, social media, email marketing, and print materials.
• Plan and oversee agritourism activities and special events, collaborating with farm leadership and staff to create engaging visitor experiences.
• Create compelling brand storytelling and content for websites, newsletters, and print materials; manage customer communications and inquiries.
• Coordinate with vendors and partners, track budgets, and generate performance reports for leadership.
• Provide on-site support during peak seasons and events, upholding guest service standards and safety while reflecting the farm’s mission and values.
• Maintain consistency across all marketing channels and ensure alignment with farm branding and seasonal offerings.
• Collaborate with a diverse team across departments to ensure smooth event operations and guest satisfaction.
• Travel to related locations as needed to support marketing and agritourism initiatives.

Skills

Marketing

Communications

Brand storytelling

Audience engagement

Social media

Email marketing

Content management

Event planning

Logistics coordination

Guest services

Customer service

Time management

Problem solving

Collaboration

Education

Associate or Bachelor’s degree

Tools

Microsoft Office

Google Workspace

Social media platforms

Basic design tools

Job description

Company Description

Gritt’s Farm is a family-owned and operated business established in 1927 in Buffalo, WV, known for being fresh, growing local, and embracing family. The farm operates across three seasons, offering spring florals and summer and fall produce to communities throughout West Virginia. As a growing agritourism destination, Gritt’s Farm welcomes visitors for authentic farm experiences and seasonal attractions. The farm hosts year-round special events, including award-winning farm-to-table dinners, planting workshops, weddings, private events, and a six-week “Fun Farm” fall festival that attracts thousands of local and national guests annually. Team members join a close-knit environment focused on hospitality, community, and quality.

Role Description

The Marketing and Agritourism Manager is a full-time, on-site role based in Buffalo, WV, with regular coordination at Gritt’s Farm and related locations. This role develops and executes marketing strategies to promote seasonal produce, events, and agritourism experiences, including digital campaigns, social media, email marketing, and print materials. The manager plans and oversees agritourism activities and special events, collaborating with farm leadership and staff to create engaging visitor experiences and ensure smooth operations. Daily responsibilities include content creation, brand storytelling, customer communication, vendor and partner coordination, budget tracking, and performance reporting. The role also involves on-site support during peak seasons and events, maintaining high standards of guest service and safety while representing the farm’s mission and values.

Qualifications

• Experience in marketing and communications, including campaign planning, brand storytelling, and audience engagement.
• Skills in digital marketing such as social media management, email marketing, and basic website or content management.
• Background in event planning or agritourism, with the ability to coordinate logistics, schedules, vendors, and guest services.
• Strong written and verbal communication skills, with attention to detail and the ability to adapt messaging to different audiences.
• Organizational and project management skills, including time management, prioritization, and problem-solving in fast-paced environments.
• Ability to work on-site, including some evenings and weekends during peak seasons and events, and to collaborate effectively with a diverse team.
• Customer service mindset with a focus on hospitality, safety, and creating memorable visitor experiences.
• Experience in agriculture, tourism, hospitality, or related fields is preferred; a relevant associate or bachelor’s degree is beneficial but not required.
• Proficiency with common office and marketing tools (e.g., Microsoft Office or Google Workspace, social media platforms, basic design tools) is an asset.