Ag Events & Agritourism Marketing Specialist

West Virginia Department of Agriculture; Charleston (WV); On-site; USD 45,000 - 65,000; Full time

Job summary

West Virginia Department of Agriculture in Charleston seeks a Marketing Specialist to design and implement marketing campaigns and to plan events that showcase the state’s agriculture industry through fairs, festivals, and agritourism initiatives.

The role requires collaboration with the Business Development Division and other agencies, strong communication, and the ability to manage multiple projects from concept to execution.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• One year of full-time paid employment in marketing, advertising, or a related field.
• Valid driver's license and satisfactory completion of pre-employment checks.

Responsibilities

• Assist with the development and implementation of promotional and educational programs to aid WV growers, processors, and agribusiness groups in marketing channels.
• Create newsletters and marketing materials following brand guidelines for producers network.
• Assist with events hosted by the Business Development Division such as event registration or coordination of the Country Store and Winter Blues Farmers Markets.
• Lead or assist with coordination of WV Fairs & Festivals and related logistics.

Skills

Marketing communications

Event planning

Public speaking

Collaboration

Brand knowledge

Education

Bachelor’s degree in marketing or related field

Tools

MS Office

Job description

West Virginia Department of Agriculture in Charleston seeks a Marketing Specialist to design and implement marketing campaigns and to plan events that showcase the state’s agriculture industry through fairs, festivals, and agritourism initiatives.

The role requires collaboration with the Business Development Division and other agencies, strong communication, and the ability to manage multiple projects from concept to execution.