Agricultural Machinery Sales Engineers/ Executives

WIB Group (Wereta International Business); Indiana (PA); On-site; USD 75,000 - 120,000; Full time

Job summary

WIB Group (Wereta International Business) is seeking an Agricultural Machinery Sales Engineer / Executive to promote, sell, and support tractors, implements, and farm equipment to farmers, cooperatives, and institutions.

The role combines technical product knowledge with proactive sales to identify customer needs, demonstrate machinery performance, and close opportunities while building lasting client relationships.

Qualifications

• Bachelor’s level technical or business background with exposure to agricultural machinery preferred.
• Experience in sales of heavy equipment or industrial products is advantageous.
• Strong knowledge of machinery demonstrations, technical presentations and farming practices.

Responsibilities

• Promote and sell agricultural machinery products to farmers, cooperatives, and institutions.
• Conduct machinery demonstrations and provide technical explanations of operation and benefits.
• Prepare quotations, sales proposals, and technical presentations.
• Build and maintain relationships with farmers, dealers, and agricultural organizations; manage CRM records and sales pipeline.
• Monitor market trends and report regularly to Head of Commercial – Agricultural Machinery.

Skills

Sales

CRM knowledge

Technical knowledge

Negotiation

Field sales

Education

Bachelor’s Degree in Agricultural Engineering

Bachelor’s Degree in Business Administration

Tools

CRM systems

Sales pipelines

Job description

Department: Agricultural Machinery Business Unit Reports to: Head of Commercial – Agricultural Machinery
Direct Reports: None
Location: WIB Headquarters/ Regional Field Operations

Product Scope

• Agricultural machinery (tractors, implements, farm equipment)
• Agricultural machinery spare parts. ( A support function and not a direct responsibility )
• Machinery accessories and attachments
• Job Purpose

The Agricultural Machinery Sales Engineer / Executive is responsible for promoting, selling, and supporting agricultural machinery products to farmers, agricultural cooperatives, commercial farms, NGOs, and government institutions.
The role combines technical product knowledge with sales capability to demonstrate machinery performance, identify customer needs, provide technical advice, and close sales opportunities while ensuring customer satisfaction and long-term relationships.

• Key Responsibilities
• Sales & Business Development
• Promote and sell agricultural machinery products, including tractors and implements.
• II. Identify and pursue new sales opportunities in commercial farms, cooperatives, and agricultural institutions.
• III. Conduct regular field visits to potential and existing customers.
• IV.Achieve individual sales targets for machinery and implements.
• Prepare quotations, sales proposals, and technical presentations.
• Product Development & Technical Support
• Conduct machinery demonstrations for farmers and institutional buyers.
• II. Provide technical explanations about machine operation, efficiency, and benefits.
• III. Assist customers in selecting the most suitable equipment for their farming needs.
• IV. Support product installation and initial operational guidance when required.
• Customer Relationship Management
• Build and maintain strong relationships with farmers, dealers, and agricultural organizations.
• II. Follow up with customers after purchase to ensure satisfaction.
• III. Address customer inquiries and coordinate with service teams for technical issues.
• IV. Maintain accurate records of customer interactions and sales pipeline in CRM systems.
• Market Intelligence & Reporting
• Monitor competitor products, pricing, and market trends.
• II. Identify emerging market opportunities in agricultural mechanization.
• III. Provide regular market feedback and sales reports to the Head of Commercial.
• IV. Maintain updated customer databases and sales pipelines.
• Collaboration & Coordination
• Work closely with the spare parts and service teams to ensure effective after-sales support.
• II. Coordinate with marketing teams for promotional campaigns and demonstration events.
• III. Support dealer partners with product knowledge and sales assistance.
• Reporting & Accountability
• Prepare weekly, monthly, and quarterly sales performance reports.

JOB SPECIFICATION

• Education
• Bachelor’s Degree in Agricultural Engineering, Mechanical Engineering, Agricultural Mechanization, or related field (preferred).
• II. Bachelor’s Degree in Business Administration, Marketing, or related fields with strong technical exposure may also be considered.
• Experience
• Minimum 4 years of experience in sales, preferably in agricultural machinery, heavy equipment, or industrial products.
• II. Experience in field sales and agricultural sector engagement is an advantage.
• III. Fresh graduates with strong technical knowledge and sales potential may also be considered ( For Junior position ).
• Technical Competencies
• Strong knowledge of agricultural machinery and mechanized farming equipment.
• II. Ability to conduct product demonstrations and technical presentations.
• III. Understanding of agricultural operations and farming practices.
• IV. Basic knowledge of CRM systems, sales pipelines, and reporting tools.
• Good analytical and problem-solving skills.
• Behavioural Competencies
• Strong communication and negotiation skills.
• II. Customer-oriented mindset.
• III. High level of energy and self-motivation.
• IV. Ability to work independently in field environments.
• Strong interpersonal skills and relationship-building ability.