B2B Marketing Manager

Meta; Chicago (IL); On-site; USD 152,000 - 213,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive GTM efforts for agency partners. You will develop and execute agency-focused marketing strategies to drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth.

You will bridge marketing, sales, and product teams while translating capabilities into compelling agency narratives.

Qualifications

• 10+ years in marketing with a focus on B2B marketing, advertising platforms, or agency-side strategies.
• Experience developing go-to-market programs for advertising agencies or the agency ecosystem.
• Experience using data and performance metrics to guide marketing decisions and strategy.
• Ability to influence cross-functional stakeholders including sales and product teams.
• Ability to translate complex advertising platform concepts for agency leadership and executives.

Responsibilities

• Develop and execute integrated marketing strategies targeting advertising agencies to drive adoption of Meta's ad platform and products.
• Collaborate with sales, product marketing, and insights teams to translate Meta capabilities into agency-relevant narratives and enablement materials.
• Define measurable goals and KPIs for agency programs and track impact with data science teams.
• Develop scaled, data-driven campaigns for agencies to improve product adoption and agency sentiment.
• Leverage customer segmentation to inform messaging and cross-functional strategies.
• Use internal and external research to make data-driven decisions and optimizations.
• Create systems to manage marketing efforts with operational rigor.

Skills

B2B marketing

Agency marketing

Data-driven decisions

Cross-functional leadership

Executive communication

Job description

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive go-to-market efforts for our agency partners. In this role, you will develop and execute agency-focused marketing strategies that drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth. You will serve as a strategic bridge between Meta's marketing, sales, and product teams and the agency ecosystem, translating Meta's advertising capabilities into compelling narratives and go-to-market programs that resonate with agency teams and leadership.

Agency Marketing Manager Responsibilities

• Develop and execute integrated marketing strategies targeting advertising agencies to drive adoption of Meta's advertising platform and products
• Collaborate with sales, product marketing, and insights teams to translate Meta advertising platform capabilities into agency-relevant narratives, toolkits, and enablement materials
• Define measurable goals and key performance metrics for agency marketing programs, partnering with data science teams to track impact and optimize performance
• Develop and drive the scaled marketing strategy for agencies to deploy always-on, data-driven campaigns that grow product adoption and agency sentiment
• Leverage customer segmentation to advise cross-functional teams on building key messaging and narratives
• Leverage internal and external research to make data-driven decisions and optimizations
• Create systems for marketing efforts and drive operational excellence and rigor
• Be up-to-date on industry trends, leveraging AI and the competitive landscape to identify new opportunities for growth

Minimum Qualifications

• 10+ years of experience in marketing, with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategies
• Experience developing and executing go-to-market programs for advertising agencies or within the agency ecosystem
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
• Experience influencing and aligning cross-functional stakeholders, including sales and product teams, around shared marketing strategies and priorities
• Experience communicating complex advertising platform concepts and marketing strategies to diverse audiences, including agency leadership and executive stakeholders

Preferred Qualifications

• Experience working with or for advertising agencies
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Familiarity with Meta's advertising products, including campaign measurement methodologies, audience targeting capabilities, and creative best practices
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience leveraging AI tools to streamline marketing workflows, accelerate content development, or generate audience and performance insights

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affiliated Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.