B2B Marketing Manager

Meta; New York, Chicago (NY, IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive go-to-market efforts for our agency partners. In this role, you will develop and execute agency-focused marketing strategies that drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth.

You will serve as a strategic bridge between Meta's marketing, sales, and product teams and the agency ecosystem, translating Meta's advertising capabilities into

Qualifications

• 10+ years of experience in marketing with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategies.
• Experience developing and executing go-to-market programs for advertising agencies or within the agency ecosystem.
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions.
• Experience influencing and aligning cross-functional stakeholders around shared marketing strategies and priorities.

Skills

B2B marketing

Agency marketing

Go-to-market strategy

Cross-functional leadership

AI in marketing

Data-driven optimization

Job description

Meta is seeking an experienced Agency Marketing Manager to build audience-centric marketing plans and drive go-to-market efforts for our agency partners. In this role, you will develop and execute agency-focused marketing strategies that drive adoption of Meta's ad products, deepen agency relationships, and accelerate revenue growth. You will serve as a strategic bridge between Meta's marketing, sales, and product teams and the agency ecosystem, translating Meta's advertising capabilities into compelling narratives and go-to-market programs that resonate with agency teams and leadership. 10+ years of experience in marketing, with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategies

• Experience developing and executing go-to-market programs for advertising agencies or within the agency ecosystem
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
• Experience influencing and aligning cross-functional stakeholders, including sales and product teams, around shared marketing strategies and priorities
• Experience communicating complex advertising platform concepts and marketing strategies to diverse audiences, including agency leadership and executive stakeholders
• Experience working with or for advertising agencies
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Familiarity with Meta's advertising products, including campaign measurement methodologies, audience targeting capabilities, and creative best practices
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience leveraging AI tools to streamline marketing workflows, accelerate content development, or generate audience and performance insights