Affiliate Marketing Manager

Churchdwight; Ewing Township (NJ); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Church and Dwight is seeking an Affiliate Marketing Manager to scale Touchland's affiliate strategy across ShopMy, LTK, TikTok Shop, and Amazon. You will own the affiliate program end-to-end, recruiting partners, setting commissions, and driving GMV with cross-functional teams.

The role is hybrid-based in Ewing, NJ or NYC, requiring in-person attendance on select days and remote options on others. Collaboration with Channel Owner and influencer teams will be key to success.

Qualifications

• Experience in affiliate marketing across consumer products or DTC brands is a plus.
• Strong collaboration and communication skills to work with cross-functional teams.

Responsibilities

• Build and execute a US affiliate strategy across ShopMy, LTK, TikTok Shop, and Amazon, owning the affiliate lever within each channel and accountable for affiliate's % contribution to each channel's sales targets.
• Identify, recruit, and onboard affiliate partners and creators whose audience and content align with Touchland's brand.
• Set and manage commission structures, performance goals, and affiliate agreements within approved guidelines.
• Manage affiliate platforms and tracking tools to ensure accurate reporting and attribution.
• Prioritize partnerships that drive incremental, new-customer demand over discount-driven or last-click-only affiliate activity that skims existing demand.

Job description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church and Dwight is seeking an Affiliate Marketing Manager to join our team. This role is responsible for building and scaling Touchland's affiliate strategy across ShopMy, LTK, TikTok Shop, and Amazon. This is an individual contributor role with no direct reports, reporting to the Channel Owner who manages the DTC, TikTok Shop, and Amazon P&Ls .

About the Role

You will own affiliate programming end-to-end - recruitment, activation, and performance - within those channels, and are accountable for affiliate's contribution to each channel's sales targets. You do not own the channels themselves; you own the affiliate lever inside them, working closely with the Channel Owner and cross-functional teams to drive GMV and brand awareness through creator and affiliate partnerships.

Work Environment

Hybrid: This is a hybrid role based in Ewing, NJ or New York City and requires in- person attendance. Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.

Role Accountabilities and Responsibilities

Affiliate Program Development & Management

• Build and execute a US affiliate strategy across ShopMy/LTK, TikTok Shop, and Amazon, owning the affiliate lever within each channel and accountable for affiliate's % contribution to each channel's sales targets, as set by the Channel Owner.
• Identify, recruit, and onboard affiliate partners and creators whose audience and content align with Touchland's brand.
• Set and manage commission structures, performance goals, and affiliate agreements within approved guidelines.
• Manage affiliate platforms and tracking tools to ensure accurate reporting and attribution.
• Prioritize partnerships that drive incremental, new-customer demand over discount-driven or last-click-only affiliate activity that skims existing demand.

Community Building & Engagement

• Build and maintain relationships with affiliate partners through regular, proactive communication.
• Educate affiliates on Touchland products, brand voice, and best practices for effective content and selling.
• Support tiered incentive programs and partner activations to drive engagement and retention.
• Convert creators and content partners into consistent, high-performing affiliates through targeted outreach.

Cross-Functional Collaboration

• Partner with the Channel Owner to align affiliate targets, pacing, and priorities with each channel's overall sales plan.
• Partner closely with the organic creator/influencer team to ensure a holistic, non-duplicative approach to creator management across paid affiliate and organic relationships.
• Partner with brand, social, and PR teams to align affiliate initiatives with broader marketing campaigns and launches.
• Partner with Enterprise Digital, Social & Influencer Director to cascade learnings and best practices to wider organization
• Partner with Consumer Relations to ensure Shop Health remains strong
• Work with the brand and influencer teams to develop artifacts and toolkits that equip affiliates to sell effectively.
• Partner with the brand and influencer teams to execute best-in-class virtual and physical events that drive GMV.

Performance Monitoring & Optimization

• Track affiliate performance across channels; report on GMV, ROI, and program health, prioritizing incremental new-customer revenue and conversion quality over vanity metrics like impressions or follower count.
• Maintain clean attribution hygiene across affiliate links, codes, and UTMs so performance reporting reflects true incrementality rather than just last-click credit.
• Use performance data to identify top-performing affiliates, content types, and channels, and reallocate focus accordingly.
• Support forecasting of affiliate-driven revenue and monitor budget/commission spend against plan.
• Partner with social/creative teams to flag high-performing affiliate content that could be whitelisted or repurposed as paid creative.

Compliance & Best Practices

• Ensure affiliate activity complies with Touchland policies, FTC disclosure requirements, and platform-specific guidelines.
• Monitor affiliate content for compliance and brand safety, flagging issues as needed.