Manager, Social Creator Marketing

Rust-Oleum; Vernon Hills (IL); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and life insurance

401(k) plan

Vacation/sick days/parental leave

9 paid holidays

Floating holiday

Job summary

Rust-Oleum is seeking a Manager, Social & Creator Marketing to oversee the scaling of brand-owned social channels, focusing on TikTok and Meta. This pivotal role entails building creator partnerships and executing affiliate marketing programs to drive engagement, relevance, and conversion.

The ideal candidate will bring 5-8+ years of experience in digital marketing, proven success on social platforms, and a strong analytical mindset. The position offers a salary range of $95,000 - $120,000 and includes various benefits after 30 days of employment.

Qualifications

• 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing.
• Proven success building brands on TikTok and Meta.
• Strong understanding of social commerce and affiliate models.

Responsibilities

• Manage and scale brand-owned social channels.
• Lead outreach, negotiation, contracting, and relationship management with creators.
• Own and execute the affiliate program strategy.

Skills

Digital marketing

Social media expertise

Influencer marketing

Analytical skills

Communication skills

Project management

Entrepreneurial mindset

Education

Bachelor's degree in Marketing, Business, or related field

Tools

TikTok

Meta (Facebook/Instagram)

Affiliate platforms (e.g., TikTok Shop, Impact)

Job description

Job Title: Manager, Social & Creator Marketing

Location: Vernon Hills, IL

Department: Marketing, Star Brands Group

Reports To: Head of Brand Marketing, Star Brands Group

Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff-one of the most recognized and fastest-growing cleaning brands globally-supported by a highly engaged and rapidly expanding social community.

We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand-owned social channels in the US, creator partnerships, and affiliate marketing programs. This role is critical to driving growth through culturally relevant storytelling, performance-driven social commerce, and a disciplined, data-led creator ecosystem. The position reports to the Global Head of The Pink Stuff Brand.

This role owns the end-to-end development of creator-led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion. A strong passion for social media, creator culture, and emerging digital trends is essential. The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact.

Key Responsibilities

Social & Content Strategy

• Manage and scale brand-owned social channels, with a focus on TikTok and Meta
• Own and execute the content calendar across trend-based, product, and conversion-driven content
• Identify and act on emerging trends, viral moments, and cultural opportunities in real time
• Create and publish content aligned with platform best practices and audience behaviors
• Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity

Creator & Influencer Partnerships

• Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)
• Lead outreach, negotiation, contracting, and ongoing relationship management
• Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners
• Develop long-term partnerships with high-value creators and brand ambassadors
• Oversee product seeding, campaign activation, and ongoing content output

Affiliate Marketing & Social Commerce

• Own the affiliate program end-to-end strategy, structure, execution, and optimization
• Define partner segmentation, commission structures, and incentive models
• Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)
• Drive onboarding, activation, and ongoing engagement of affiliates and creators
• Optimize program performance to maximize revenue, conversion, and ROI

Performance Management & Optimization

• Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance
• Continuously test content formats, messaging, deal structures, and amplification strategies
• Translate insights into clear actions to scale high-performing content and partnerships
• Support paid amplification strategies in partnership with demand generation teams

Cross-Functional Leadership

• Partner with Brand, eCommerce, Sales, and Demand Generation teams
• Align programs with launches, promotions, and retail priorities
• Support integrated go-to-market plans

Program & Process Development

• Build scalable systems for creator sourcing, onboarding, briefing, and tracking
• Establish best practices for content and affiliate program execution
• Identify and implement tools and AI solutions to streamline workflows

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing
• Proven success building brands on TikTok and Meta
• Strong understanding of social commerce and affiliate models
• Strong analytical and data-driven decision-making capabilities
• Experience managing creator partnerships end-to-end
• Highly organized with strong communication skills
• Entrepreneurial mindset and ability to move quickly

Success Metrics

• Growth in followers, engagement, and reach
• Creator campaign performance and content output
• Affiliate-driven revenue and ROI
• Conversion and sales from social commerce initiatives

Why This Role Matters

This role supports Star Brands' ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale.

Salary Target Range

$95,000 - $120,000, bonus eligible

Benefits

After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.

Equal Opportunity Employment

Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.